Sr Manager, Marketing - Brand

About the Role

Key Responsibilities

• Support the development and execution of the brand strategy within the North America Higher Education Product and Brand Marketing team.
• Steward the Cengage Higher Education brand to ensure it resonates with key audiences, differentiates in the market, and aligns with the go-to-market strategy.
• Drive brand narrative and own positioning across channels and touchpoints.
• Manage the Advocacy Marketing team and oversee community engagement, customer storytelling, influencer programs, and shared brand experiences.
• Lead the evolution of a unified brand strategy that supports business growth and market differentiation.
• Collaborate with Product Marketing, Growth Marketing, Institutional Marketing, and Gale Marketing to align messaging.
• Ensure brand consistency across channels, creative assets, and marketing initiatives including website, content, events, and campaigns.
• Partner with Research, Corporate Communications, Customer Experience teams, agencies, and creative teams to translate insights into strategy.
• Embed brand throughout go-to-market planning and serve as a steward for integrated marketing campaigns.
• Lead and mentor the Advocacy Marketing team to develop programs activating loyal customers as advocates.
• Oversee initiatives such as faculty testimonials, ambassador programs, and peer-to-peer recommendation programs.
• Collaborate with Sales Enablement and Customer Success to scale customer storytelling and success proof points.
• Define KPIs to assess brand awareness, perception, and advocacy program effectiveness.
• Apply data to refine brand strategy and identify opportunities for greater impact.
• Contribute to executive-level reporting on brand and advocacy performance.
• Provide leadership focused on go-to-market priorities and execution.
• Support ongoing employee discovery, growth, and development through coaching.

Requirements

• Minimum of 7 years of experience in brand strategy, brand marketing, or related roles.
• Experience building and leading teams, setting expectations, mentoring, and developing performance.
• Experience developing and evolving brand strategy within a B2B or B2B2C organization.
• Exceptional communication, presentation, storytelling, and cross-functional collaboration skills.
• Proven ability to work with creative agencies and leverage market research to inform strategy.
• Self-starter with a can-do attitude and very strong attention to detail.
• Ability to work with ambiguity, multiple priorities, and specific deadlines.
• Experience with customer advocacy or influencer programs is a plus.
• Passion for education, innovation, and creating substantial customer experiences.

Nice to Have

• Experience with customer advocacy or influencer programs.

Qualifications

• Educational background is not explicitly specified, but extensive experience in brand strategy and leadership roles is required.

Benefits & Perks

• Comprehensive and rewarding Total Rewards package.
• Base pay range of $117,200.00 - $152,200.00 USD, with potential incentive compensation for sales roles.