Sr Manager, Marketing Technologies

About the Role

Key Responsibilities

• Identify and evaluate emerging Martech and Adtech technology solutions to enhance customer engagement, boost retention and drive lead generation.
• Manage and implement a range of marketing platforms, including email marketing, campaign management, ESP's, SMS, personalization tools, DAM, PAM, social media and go-to-market (GTM) platforms.
• Enable and manage integrations with adtech platforms, including affiliates, social media, video networks, ad exchanges, and demand-side-platforms (DSP).
• Design and maintain scalable, secure architectures that adhere to IT and data governance standards.
• Lead the integration and data flow across CRM, CMS, ESPs, CDP, DAM, social platforms, and analytics tools to enhance overall technology efficiency.
• Collaborate with cross-functional teams to align technology solutions with business objectives.
• Design and implement marketing technology strategies and workflows to optimize the customer journey and enhance engagement.
• Stay current with industry trends and best practices in digital marketing, integrating them into the company's overall strategy.
• Lead and manage a team of permanent employees and consultants, fostering collaboration and high performance.
• Mentor team members to develop their skills, empower success, and promote professional growth.
• Conduct quarterly performance reviews, set individual goals, and monitor progress to ensure alignment with team and organizational objectives.
• Oversee the end-to-end implementation of marketing technology projects, ensuring timely and successful delivery.
• Lead vendor negotiations and identify cost saving opportunities to maximize budget efficiency.
• Manage and train marketing teams on the effective use of marketing technology tools to boost productivity.
• Manage and optimize the marketing technology budget to align spending with strategic priorities.
• Develop and maintain comprehensive technical documentation, deliver targeted training, and provide ongoing support to ensure all stakeholders effectively utilize marketing technology.
• Collaborate with business partners to prioritize work streams and establish scalable, repeatable, frameworks for efficient execution.
• Proven ability to manage multimillion-dollar, multiyear IT programs with a focus on delivering value, mitigating risks, and ensuring alignment with strategic objectives.

Requirements

• Bachelor's Degree or higher in Computer Science or a related field.
• Proven experience managing large teams and effectively multitasking in dynamic environments.
• Strong technical experience with marketing platforms and related technologies.
• Deep knowledge of system design, architecture, and integrations.
• 10+ years of experience implementing customer communication channels such as Email and SMS.
• 7+ years of experience building and leading high-performing technology teams.
• Exceptional communication skills, able to engage effectively with both technical and business stakeholders.
• Strong analytical and critical thinking abilities.
• Experience integrating various marketing and advertising tools (e.g., CRM, automation platforms, DSPs, DMPs, CDPs) into unified systems.
• Proven track record managing multi-year, multimillion-dollar programs involving multiple vendors.
• High intellectual curiosity, strong work ethic, and a continuous learning mindset.

Nice to Have

• Experience with marketing and advertising technology solutions and platforms.
• Familiarity with data governance standards and secure architecture design.
• Experience working in retail or specialty retail environments.

Qualifications

• Bachelor's Degree or higher in Computer Science or a related field

Benefits & Perks

• Health, dental and vision insurance
• Prescription drug coverage
• Retirement savings plans (401k, employer-funded retirement plans, deferred compensation)
• Life insurance, accident and disability coverage
• Paid time off for sick leave, vacation (80 hours per year), bereavement, jury duty, holidays (9 days per year)
• Wellbeing program, commuter benefits, adoption assistance, legal services, employee merchandise discounts
• Work-life balance programs including Meeting-Free Fridays, Summer Fridays, Holiday Early Departure