Sr. Manager, Marketing Technology - OmniChannel Personalization

Comcast

Philadelphia, PA

Full Time

Senior

4 days ago

Job Description

About the Role

The Marketing Technology Strategy team at Comcast is seeking an experienced leader to manage an OmniChannel Personalization roadmap. The role involves collaborating with marketing, engineering, analytics, data, and operations teams to deliver features that enable relevant, contextual messaging across multiple channels, enhancing customer engagement with Xfinity. Comcast is a Fortune 50 company focused on innovation in media and technology, offering career opportunities across various locations and disciplines.

Key Responsibilities

Deliver a unified, integrated roadmap and feature definition by partnering with marketing and technology teams to determine the best technologies, integration plans, and timing.
Lead annual and quarterly planning for areas of ownership.
Develop and maintain feature roadmaps considering marketing strategy, stakeholder needs, current architecture, and end-user experience.
Partner with cross-functional teams to plan and deliver the roadmap.
Work with key stakeholders to ensure requirements are captured and prioritized.
Manage a team including direct reports and external contractors to deliver roadmap features and enhancements.
Partner with technical teams to ensure ongoing support and operations of marketing technology platforms.
Support and deliver end-user change management and training.

Requirements

Experience translating consumer marketing strategies into product definitions and technology solutions for digital media or marketing products.
Ability to clearly communicate a vision, concepts, and ideas.
Quick understanding of complex systems and processes.
Data analysis skills to drive prioritization and decision making.
Fluency with Adobe Campaign, Adobe Journey Optimizer, Adobe Message Center, or similar marketing platforms such as Salesforce.
Attention to detail with strong project management skills and ability to deliver on time.
Ability to communicate effectively and build cross-functional relationships.
Bachelor's Degree or equivalent.
5-7+ years of experience in marketing technology, operations, or related roles, preferably in a large B2C consumer company.

Nice to Have

Experience with other marketing platforms besides Adobe and Salesforce.
Experience factoring consumer marketing strategies into product and technology development.

Qualifications

Bachelor's Degree or equivalent.
7-10 years of relevant work experience.

Benefits & Perks

Benefits that support physical, financial, and emotional well-being.
Personalized options and expert guidance to meet individual needs.
Support through big milestones and everyday life.

Working at Comcast

Comcast values teamwork, innovation, inclusion, and customer-centricity. Employees are encouraged to understand and embody operating principles, own the customer experience, be enthusiastic learners, work collaboratively, and support a culture of inclusion and integrity.

Apply Now