Sr. Manager of Demand Generation

About the Role

Key Responsibilities

• Design and execute integrated demand generation campaigns across paid advertising, email marketing, content syndication, and events, ensuring cohesive messaging and optimal channel mix.
• Own lead generation targets and optimize the complete customer journey from initial awareness through sales-qualified opportunities, implementing advanced lead scoring, nurturing sequences, and conversion optimization strategies.
• Work with an agency to drive paid advertising strategies across search, social, and display channels, continuously optimizing for customer acquisition costs, lifetime value, and ROAS while scaling spend efficiently.
• Collaborate closely with marketing operations to enhance automation workflows, attribution models, and lead management systems that ensure seamless sales handoffs and provide accurate, actionable ROI insights.
• Establish comprehensive measurement frameworks, conduct rigorous A/B testing, and leverage analytics to drive continuous improvement in campaign performance, budget allocation, and channel effectiveness.
• Partner strategically with product marketing, sales, and customer success teams to align messaging, improve conversion rates, identify expansion opportunities, and ensure unified go-to-market execution.

Requirements

• 5-7+ years of demand generation or digital marketing experience with demonstrable success driving pipeline growth in B2B SaaS environments.
• Proven track record managing complex, multi-channel campaigns that deliver measurable revenue impact.
• Strong background in performance marketing optimization and budget management at scale.
• Advanced proficiency in attribution tracking, funnel analysis, and ROI measurement.
• Experience with sophisticated lead scoring, nurturing, and conversion optimization strategies.
• Comfort with marketing technology stacks and ability to leverage data for strategic decision-making.
• Experience in inventory management, asset tracking, or business process solutions strongly preferred.
• Natural collaborator who can influence cross-functionally and drive alignment.
• Growth mindset with passion for testing, learning, and continuous improvement.

Nice to Have

• Experience in inventory management, asset tracking, or business process solutions.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Opportunity to work with a passionate and dedicated team.
• A culture that fosters innovation, growth, and collaboration.
• Competitive salary and benefits package.
• Chance to make a significant impact on the future of inventory management.
• Annual off-site retreats.
• Office stipend.
• 401k match.
• Yearly learning and development reimbursement.