Sr Manager, Product Marketing

About the Role

Key Responsibilities

• Lead the strategic roadmap for Disney+, bundles, and loyalty initiatives, including development of future product enhancements.
• Oversee the design, branding, and user experience of the Disney+ Perks platform to ensure alignment with brand standards and subscriber expectations.
• Define and manage the loyalty product roadmap, prioritizing features and enhancements based on business goals and user insights.
• Lead product development conversations with product and design teams to ensure solutions meet and exceed subscriber needs.
• Influence broader subscriber experience initiatives that intersect with loyalty, including identity, personalization, and bundled product value propositions.
• Develop a comprehensive offer strategy informed by research, analytics, and competitive intelligence to support the partnership roadmap.
• Collaborate with internal stakeholders and external partners to bring compelling offers to market that drive subscriber value and retention.
• Lead internal marketing efforts across social, email, and PR channels by partnering with cross-functional teams for cohesive messaging and execution.
• Drive go-to-market strategy for new features, offers, and platform updates, ensuring timely and effective launches.
• Understand subscriber base insights and synthesize analytics, research, and market trends to inform product, marketing, and go-to-market strategies.
• Develop and manage the global strategy for Disney+ Perks, including brand guidelines, governance frameworks, and performance tracking.
• Ensure consistency, localization, and scalability of the program across international markets by partnering with regional teams.
• Incorporate regional insights to ensure product-market fit and cultural relevance across markets.
• Lead financial forecasting and budget management for the Disney+ Perks program.
• Partner with Consumer Insights and Data Science to define KPIs, measure performance, and inform future investments.
• Synthesize insights from analytics, research, and market trends to inform strategies and optimize program performance.
• Continuously evaluate program performance, optimize spend, and identify opportunities for innovation to increase lifetime value and reduce churn.
• Manage and develop a team of Product Marketers, fostering growth and impact.
• Remove roadblocks, foster cross-functional alignment, and drive operational clarity across the team.
• Represent Disney+ Perks initiatives in senior leadership forums, translating strategies into clear business narratives.

Requirements

• 7+ years of experience in product marketing, product management, loyalty programs, or digital consumer experiences, ideally within a subscription-based, entertainment, or media environment.
• Proven track record of leading cross-functional initiatives across Product, Marketing, Legal, Engineering, and Analytics teams.
• 3+ years of management experience, with a passion for building best-in-class teams.
• Ability to develop and execute go-to-market strategies, including lifecycle marketing and internal channel planning (e.g., email, in-app, social, PR).
• Strong background in loyalty or membership programs, including offer strategy, partner integrations, and user experience design.
• Experience writing product requirement documents and managing product roadmaps from MVP through scaled iterations.
• Deep customer insight capabilities: ability to synthesize data, competitive intelligence, and research into actionable strategies.
• Analytical rigor combined with creative intuition, comfortable with subscriber data, positioning, and creative feedback.
• Skilled at managing complex, interdependent projects across global teams with varied incentives and priorities.
• Hands-on experience with tools such as SmartSheets, JIRA, and Adobe Analytics.
• Experience managing vendor and agency relationships, especially related to promotions or digital fulfillment.
• Financial fluency, including budget forecasting, ROI modeling, and performance tracking.
• Excellent communication and stakeholder management skills, able to influence across all levels and functions.

Nice to Have

• Experience within a media or entertainment environment.
• Experience with international program localization and cultural adaptation.
• Experience with digital marketing channels and campaign management.

Qualifications

• Bachelor's degree or relevant work experience.

Benefits & Perks

• A hiring range of $151,000 to $202,500 per year, with actual offer based on internal equity, geographic region, and experience.
• Potential bonus and long-term incentive units.
• Full range of medical, financial, and other benefits.