Sr. Manager - Product Solutions

Nexstar Media Group

Irving, TX

Full Time

Senior

105k-120k

17 days ago

Job Description

About the Role

Nexstar's Digital Product team is seeking a creative, results-focused Sr. Product Manager for Audience Engagement platforms to enhance user interaction across digital properties including local stations, The Hill, and NewsNation. The role involves managing and supporting various audience platforms, working cross-functionally with teams to create personalized touchpoints, and leveraging tools like OneSignal and Sailthru to drive engagement, growth, and revenue in a journalistic news environment. This remote position requires experience with digital audience platforms, vendors, and technologies, as well as a strong focus on user success metrics and effective communication with multidisciplinary stakeholders.

Key Responsibilities

Manage and optimize push notification strategies across mobile/web using OneSignal
Own email newsletter operations across brands using Sailthru—including production, segmentation, A/B testing, automation, and performance analysis
Partner with editorial to deliver timely, high-value content to users across platforms
Collaborate with product and engineering to implement tracking, tagging, and behavioral triggers that enhance audience journeys
Find smart but safe ways to leverage AI to drive audience engagement
Launch and manage audience engagement campaigns using platforms like Second Street (e.g., contests, quizzes, polls)
Analyze performance metrics (CTR, open rate, conversion, retention) and translate them into actionable insights and recommendations
Be a subject matter expert on audience tools, help train station teams on best practices, and answer questions relating to audience tools
Stay current on industry trends in audience development
Manage Audience tool integrations with core WordPress/mobile app platforms and upcoming login/registration tools
Use reporting and project management tools such as Jira and Confluence to communicate and document across portfolios
Participate in end-to-end digital feature rollouts and maintenance, including requirements gathering, UAT, and creating detailed product artifacts
Intake, triage, and follow-through on stakeholder bug/feature reports via systems like FreshService
Coordinate with Legal and Privacy teams to ensure legal compliance with applicable laws and regulations for audience platforms and features

Requirements

5+ years in digital audience engagement, email marketing, or digital publishing
Hands-on experience with OneSignal, Sailthru, or similar engagement and CRM platforms
Strong analytical mindset; comfort with data dashboards, performance metrics, and A/B testing
Ability to leverage AI tools of partners and vendors effectively
Capability to research and implement new AI-driven strategies to drive engagement, retention, and workflow
Editorial sensibility and understanding of serving news and content audiences
Experience in driving engagement and revenue in B2C and B2B contexts
Experience working with CMS platforms and basic understanding of HTML/CSS is a plus
Excellent communication skills and ability to collaborate across functions and brands
Knowledge of media and news environments
Ability to own end-to-end product development from ideation to deployment
Proven experience navigating laws and regulations concerning privacy and identity on audience platforms
Experience with tools like Second Street, Jeeng, or similar platforms
Familiarity with media KPIs such as MAUs, loyalty metrics, and subscription funnels
Background working with both national and local news teams
Knowledge of Agile product management methodologies, tools, and practices