Sr Manager, Search Data & Insights

About the Role

Key Responsibilities

• Translate complex search performance data into clear, actionable insights that inform business and marketing strategies.
• Develop compelling narratives using search data to illustrate trends, user behavior, and opportunities for optimization.
• Utilize visual storytelling techniques (dashboards, reports, and presentations) to make data insights more digestible for senior leadership and cross-functional teams.
• Leverage AI and automation to uncover hidden patterns in search data, turning them into proactive recommendations.
• Act as a strategic advisor by communicating data-backed insights in a way that drives action.
• Improve site architecture, page speed, and internal linking to ensure efficient crawling, indexing, and ranking.
• Collaborate with IT and Product teams to implement SEO best practices, balancing technical feasibility with business priorities.
• Monitor and adapt to search engine algorithm changes, providing proactive recommendations to maintain and improve rankings.
• Act as a bridge between teams, ensuring search insights shape digital strategy, content development, and user experience.
• Advocate for search innovation and best practices, influencing senior executives and key stakeholders with clear, compelling insights.
• Foster a culture of collaborative problem-solving by integrating search insights across marketing campaigns and content strategies.
• Build and lead a high-performing team of search experts, fostering a culture of growth and innovation.
• Coach and mentor team members, empowering them to excel in their careers and contribute to the company's success.
• Establish best-in-class processes for search strategy execution, ensuring consistency and scalability.
• Effectively communicate complex ideas and strategies to diverse stakeholders, including executives, cross-functional teams, and external partners.

Requirements

• 12+ years of experience leading search strategy or digital performance analytics in a complex, cross-functional environment.
• Deep expertise in search intelligence, AI-driven automation, and predictive analytics, with a track record of driving measurable business outcomes.
• Proven success in driving enterprise search innovation and automation at scale.
• Proven ability to drive collaboration across teams, aligning technical, creative, and business perspectives to achieve search excellence.
• Strong track record of leveraging AI, automation, and data science to enhance search performance and scalability.
• Excellent stakeholder management and communication skills, with the ability to influence executive leadership and cross-functional teams.
• High School Diploma/GED (Required).
• Bachelor's Degree in a related field such as marketing, communications, computer science or information technology (Preferred).
• Master's/Advanced Degree MBA or Master of Science (Preferred).
• At least 18 years of age.
• Legally authorized to work in the United States.

Nice to Have

• Bachelor's Degree in a related field such as marketing, communications, computer science or information technology.
• Master's/Advanced Degree MBA or Master of Science.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Full and part-time employees have access to medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary insurance options.
• Mobile service & home internet discounts, pet insurance, and access to commuter and transit programs.
• Opportunities for career growth and development in a dynamic environment.