Sr Manager/Associate Director, Digital Marketing Analytics

About the Role

Key Responsibilities

• Support the development of clear measurement frameworks, KPIs, and testing strategies aligned with brand and omnichannel objectives
• Co-develop and manage test-and-learn experiments to optimize targeting, content, and sequencing
• Design and maintain dashboards and reporting tools that track performance across email, media, social media, website, CRM, webinars, and field channels
• Translate trends and patterns into actionable insights that shape campaign strategy, content development, and promotional planning
• Implement predictive models, marketing mix models (MMM), attribution tools, and AI-enabled solutions to inform marketing investment and engagement strategy
• Apply statistical and machine learning approaches to assess promotional impact across the customer experience
• Conduct HCP behavior-based targeting analysis to refine engagement strategies
• Identify and test opportunities for improving campaign performance through audience targeting, content personalization, and channel orchestration
• Use data from platforms including Veeva Crossix, Salesforce Marketing Cloud, OneTrust, ON24, and digital engagement tools to assess marketing performance
• Integrate digital data/insights with broader commercial and clinical datasets to deliver a full view of commercial effectiveness
• Ensure analytic output reflects the full context of customer interactions to support cross-functional decision-making
• Partner closely with internal teams to embed analytics across digital initiatives and improve touchpoint sequencing, messaging, and field content
• Communicate complex analyses clearly to stakeholders and business partners
• Contribute to the development of dashboards and operational performance metrics for cross-channel decision-making
• Manage relationships with external analytics and data vendors to ensure high-quality data and scalable solutions

Requirements

• Deep analytical skills combined with digital marketing fluency and strategic thinking
• Experience building new capabilities in a fast-moving, complex environment
• Proven ability to communicate data insights clearly and drive impact in healthcare settings
• Strong SQL and Excel skills; experience with cloud-based data environments such as Snowflake, AWS, or Databricks preferred
• Ability to apply statistical and machine learning techniques to performance analysis and strategy development
• Experience developing dashboards, synthesizing complex data, and presenting to senior stakeholders
• Experience working in regulated environments and collaborating with Marketing, Legal, Compliance, and Medical Affairs teams
• Bachelor’s degree in Marketing, Data Science, Statistics, or related field; Master’s preferred
• 5+ years of experience in digital marketing analytics within the pharmaceutical, biotech, or medical device industries

Nice to Have

• Hands-on experience with tools such as Veeva Crossix, Salesforce Marketing Cloud, ON24, OneTrust, Google Analytics, and social media platforms

Qualifications

• Bachelor's degree in Marketing, Data Science, Statistics, or related field (Master's preferred)
• 5+ years of experience in digital marketing analytics in the pharmaceutical, biotech, or medical device industries

Benefits & Perks

• Competitive salary range of $167,800 - $246,700, commensurate with experience and location
• Opportunity to shape digital measurement and insights in a leading healthcare company
• Hybrid work model requiring on-site presence at least 3 days per week
• Work in a dynamic, innovative environment focused on impactful healthcare solutions