Sr Market Intelligence & Engagement Specialist

About the Role

Key Responsibilities

• Produce and distribute weekly/bi-weekly headlines summarizing critical developments in the company's markets, customers, and competitors.
• Monitor news sources, industry reports, and market trends to keep stakeholders informed of key updates.
• Provide concise, actionable insights derived from weekly updates to support decision-making processes.
• Maintain an organized repository of market intelligence resources for internal use.
• Gather market intelligence from events, trade shows, and conferences by building processes and forms for attendees to complete that succinctly captures intelligence from sessions, networking, and analyzing industry discussions.
• Work with the data science team to develop processes leveraging AI tools and technologies to build comprehensive market intelligence reports.
• Support the process of designing and executing Voice of Customer (VoC) surveys to gather actionable feedback from customers.
• Analyze survey results and collaborate with cross-functional teams to improve products, services, and customer experiences.
• Support planning, coordination, and execution of trade shows, conferences, and events, including managing budgets, logistics, vendor relationships, and on-site operations.
• Summarize and share ROI from tradeshow and events.
• Partner with the marketing communications team to ensure brand consistency and impactful customer experiences at events.
• Secure speaking opportunities and coordinate customer meetings at events for executive leadership.
• Develop and execute digital marketing plans to promote events, webinars, and campaigns, including online advertising, email marketing, and social media.
• Manage post-nurturing campaigns for opportunity pipeline development, customer engagement, and retention.
• Track and report ROI from digital marketing activities using analytics tools.
• Collaborate with the marketing communications team for promotional materials and webinar logistics.
• Partner with internal teams and external partners to align market intelligence efforts with business objectives.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).
• 5-7 years of experience in market intelligence, digital marketing, event management, or a related field, preferably within a commercial B2B environment, ideally in the chemical industry or a similar sector.
• Proven experience in executing market intelligence initiatives, conducting competitive analysis, and synthesizing data into actionable insights.
• Hands-on experience in digital marketing campaigns, including SEO, online advertising, email marketing, social media strategies, and analytics tools.
• Extensive experience in planning, coordinating, and executing trade shows, conferences, and corporate events.
• Experience managing Voice of Customer (VoC) programs, including survey design, data analysis, and cross-functional collaboration.
• Strong knowledge of digital marketing tools and platforms such as Google Analytics, MCAE, SFDC, social media platforms, and email campaign management tools.
• Ability to monitor industry trends, analyze market data, and provide concise insights.
• Excellent verbal and written communication skills for creating reports and marketing materials.
• Proficiency in CRM software (Salesforce, HubSpot), data visualization tools (Tableau, Power BI), and event management platforms (Cvent, Eventbrite).
• Strong interpersonal skills to act as the main contact for external partners and vendors.
• Ability to manage multiple projects simultaneously with high attention to detail.
• Proactive, results-driven, and a strategic thinker with the ability to work independently and collaboratively.

Nice to Have

• Experience with AI tools and technologies for market intelligence.
• Familiarity with content management systems (CMS).
• Master's degree in a related field.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
• 5-7 years of relevant experience in market intelligence, digital marketing, and event management

Benefits & Perks

• Competitive compensation
• Comprehensive benefits package
• Resources to support professional and personal growth