Sr. Market Research Manager

About the Role

Key Responsibilities

• Manage the development, project management, ethical execution and communication of primary and secondary market intelligence research, competitive intelligence, and local regulatory environment insights in support of Medicaid growth.
• Work collaboratively with a dedicated team to pursue State business and engage with critical stakeholders within a state including community-based organizations, legislative and regulatory staff, and potential provider partners.
• Develop regular and structured research reports including detailed findings and strategic implications, and present those reports to Development Leadership.
• Conduct local, tactical, and Ad Hoc research such as group profiles, demographic research, or competitive product inventories to support Development Engagements, Product Development, and Health Equity projects.
• Work closely with Analytics staff to evaluate performance metrics for Aetna performance and competitive positioning.
• Support detailed assessment of publicly available competitor bids, evaluate market developments and patterns, and support Medicaid Pipeline reporting.
• Support conference planning, intelligence gathering, and investigation of market developments including financial analysis of statutory disclosures.
• Manage and oversee deliverables and quality assurance on all outputs.

Requirements

• 1 to 3 years of experience that includes Competitor Intelligence, Market Intelligence or Market Research.
• 2 to 4 years of experience that includes strategic planning or strategic planning support.
• Must not be prohibited from working on government business at either a Federal or State level.

Nice to Have

• Experience in Managed Medicaid.
• Experience in responding to, or evaluating, state government bidding.
• Experience with visualization tools (Tableau, Power BI, etc.).

Qualifications

• Bachelor's degree required, preferably in Marketing, Business, or Social Sciences.
• CIP Certification is a plus.

Benefits & Perks

• Competitive wages with a pay range of $67,900.00 - $199,144.00, depending on experience and other factors.
• Eligible for CVS Health bonus, commission, or short-term incentive programs.
• Includes an award target in the company's equity award program.
• Affordable medical plan options, 401(k) plan with matching contributions, and employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Additional benefits such as paid time off, flexible work schedules, family leave, dependent care resources, tuition assistance, retiree medical access, and more depending on eligibility.