Sr. Marketing Analyst

InterContinental Hotels Group

Atlanta, GA

Full Time

Senior

59k-110k

17 days ago

Job Description

About the Role

IHG is seeking a Senior Marketing Analyst to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.

Key Responsibilities

Analyze and measure business impact, including incremental revenue and ROI of marketing initiatives, using advanced analytics techniques.
Enhance reporting for owned marketing channels, ensuring clear measurement of campaign effectiveness and actionable insights for continuous improvement.
Develop and deliver data-driven insights through complex data extraction, joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).
Present findings and recommendations clearly to senior leadership and cross-functional teams to drive informed decisions and positive change within IHG's marketing strategies.
Partner with marketing stakeholders to design and execute test-and-learn strategies that optimize owned media performance and contribute to sustained revenue growth.
Prepare clear, accurate visualizations (charts, tables, graphs) to communicate insights effectively and on time, supporting decision-making across the organization.

Requirements

Bachelor's degree (Math, Statistics, Economics, Marketing, Business, or a related field) with 4+ years of progressive experience in digital media, analytics, consulting or related fields.
Proven ability to create insightful reports and visualizations that drive data-informed decision-making.
Understanding of digital marketing and CRM tools with experience supporting marketing teams.
Proficiency in SQL for data querying and extraction.
Experience building reports and visualizations using Excel, Tableau, Looker, Power BI, or similar tools, including interpreting reports to generate actionable insights.
Knowledge of CRM platforms (e.g., Salesforce) and web analytics tools (Google Analytics, Adobe Analytics).
Good understanding of statistical concepts and models, including data analysis techniques, design of experiments (DOE), and A/B testing methodologies.

Nice to Have

Experience supporting marketing teams with digital marketing and CRM tools.
Strong verbal and written communication skills, with the ability to adapt messaging to different audiences and stakeholders.

Qualifications

Bachelor's degree in Math, Statistics, Economics, Marketing, Business, or a related field.
4+ years of experience in digital media, analytics, consulting, or related fields.

Benefits & Perks

Salary range of $58,844 to $110,000, with eligibility for bonus pay.
Comprehensive benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits.
Hybrid work structure with an expectation of three days a week in the office, adaptable to business needs.
Impressive hotel discounts, recharge days, volunteering days, and wellbeing support through the myWellbeing framework.

Working at InterContinental Hotels Group

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. We value connections, fostering a culture of trust, support, and acceptance. We promote an inclusive environment where colleagues are encouraged to bring their whole selves to work, celebrate differences, and grow. Our culture emphasizes flexibility, balance, and a commitment to wellbeing, with a focus on performance, growth, and creating a sense of belonging for all employees.

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