Sr Marketing Analyst Sr Marketing Analyst

GM Financial Group

Irving, TX

Full Time

Senior

7 days ago

Job Description

About the Role

The Sr. Marketing Analyst at GM Financial plays a key role in supporting consumer acquisition programs and digital marketing channels by delivering actionable analysis, insights, and recommendations. The role involves collaborating with stakeholders to define KPIs, build dashboards, design experiments, and communicate results that influence decision-making and enhance customer experiences. The position is based across multiple locations and offers a supportive management environment with a focus on professional development and work-life balance.

Key Responsibilities

Deliver analysis, insights, and recommendations to support GM Financial's consumer acquisition and digital marketing efforts
Collaborate with stakeholders to define goals, establish KPIs, and ensure accurate tracking and measurement
Develop dashboards and reporting tools to monitor campaign and channel performance
Communicate results to internal audiences, including senior leadership, using effective data storytelling techniques
Identify data discrepancies and work with Integration and Developer teams to resolve issues
Design and manage controlled experiments (A/B, Multivariate, etc.) from start to finish

Requirements

In-depth understanding of statistical analysis and software (SAS, Python, SQL, etc.)
Advanced proficiency in Microsoft Excel
Experience with dashboarding tools like Power BI and/or Tableau
Knowledge of marketing measurement methodologies (A/B testing, lift analysis, regression, etc.)
Strong foundation in statistics (significance testing, sampling, correlation, bias, etc.)
Familiarity with digital marketing KPIs and tools
Hands-on experience with Adobe or Google Analytics is a plus
Ability to translate marketing goals into technical and analytical applications
Critical thinking and problem-solving skills
Strong communication and presentation abilities
Detail-oriented with excellent time management and prioritization skills
Ability to build relationships and gain consensus across teams
5+ years of relevant experience required
2+ years of hands-on experience with statistical analysis software required
Bachelor's Degree in Marketing, Economics, Business Administration, Statistics, or a related quantitative field required; Master's Degree preferred

Nice to Have

Ability to translate marketing goals into technical and analytical applications
Experience with Adobe or Google Analytics

Qualifications

Bachelor's Degree in Marketing, Economics, Business Administration, Statistics, or a related field
Master's Degree preferred
5+ years of relevant experience
2+ years of experience with statistical analysis software

Benefits & Perks

Generous benefits package including 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay, and nine company holidays
Work-life balance with a flexible hybrid work environment, 2 days a week in office

Working at GM Financial Group

Our team members define and shape our culture—an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. We do more than work — we thrive.

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