Sr Marketing Partner

Citizens Bank

Lansing, MI

Full Time

Senior

about 1 month ago

Job Description

About the Role

We are looking for an experienced, detail-oriented marketer to help drive customer engagement and deepen relationships within our Deposits Marketing team. This role plays a critical part in supporting marketing campaigns and communications that nurture and expand existing customer relationships. As a Marketing Partner, you will lead the execution of integrated marketing initiatives focused on generating low cost deposits and deepening relationships within our Deposits business. You will collaborate closely with partners across Marketing, Product, Data & Analytics, Legal/Compliance, and Creative teams to ensure campaigns are executed on time, on budget, and with excellence. This is a fast-paced, high-impact role that requires strong project management skills, attention to detail, and the ability to work collaboratively across teams to deliver results.

Key Responsibilities

Collaborate with the marketing manager, internal teams, and agencies to manage project timelines and deliverables
Proactively follow up with stakeholders to ensure progress and resolve roadblocks
Identify opportunities for improvements based on campaign learnings
Communicate updates clearly and keep teams aligned
Support the development of creative assets, manage revisions, and ensure materials align with key messages
Conduct quality checks across all campaign elements (proofs, previews, tracking links, etc.)
Coordinate with Legal, Compliance, and business teams to review disclosures and marketing language
Manage tracking link requests and web updates
Oversee the handoff of final assets to partners and agencies
Work with data teams to develop and review mailing lists
Manage proofing process, data audits, and list reviews to ensure quality
Monitor campaign budgets to ensure media buys, expenses, and invoices align with plan
Process budget adjustments and track moving funds requests

Requirements

5-7 years of marketing experience, preferably in direct mail, email, or integrated campaign management
Proven ability to manage projects with a sense of urgency and attention to detail
Strong written and verbal communication skills
Experience collaborating across teams and managing multiple priorities
Familiarity with Agile marketing approaches is a plus
Proficiency in Microsoft Office (Word, Excel, PowerPoint); Adobe experience a plus
Strong organizational skills and ability to manage details
Bachelor's degree required

Nice to Have

Experience in financial services (Deposits, Lending, or similar)
Familiarity with Agile marketing approaches
Adobe experience

Qualifications

Bachelor's degree

Benefits & Perks

Not explicitly specified in the description

Working at Citizens Bank

Citizens is committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day. The company emphasizes respect and professionalism, providing equal employment and advancement opportunities regardless of age, ethnicity, gender, disability, or other protected categories. Employment decisions are based solely on merit, qualifications, performance, and capability.

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