Sr. Mgr. Digital Analytics & Insights

About the Role

Key Responsibilities

• Builds and leads a team of digital marketing analysts and related personnel to provide daily analysis identifying anomalies and opportunities across the Customer Zeal portfolio.
• Creates and manages processes to communicate and track actions identified by analysts with digital peers and stakeholders, aligning opportunities with corporate strategy.
• Leads KPI definition, reporting, and analysis across the multi-year Customer Experience transformation roadmap.
• Develops a comprehensive omni-channel digital analytics strategy encompassing people, processes, and technology to transform the organization into a data-driven entity.
• Executes the digital marketing analytics strategy in partnership with stakeholders and IT teams.
• Establishes a test and experimentation culture across digital touchpoints using statistical significance parameters and integrated technology for A/B and multivariate testing.
• Proactively analyzes key drivers of digital marketing performance and delivers insights to channel owners for optimization of user experience and media spend effectiveness.
• Reviews and recommends improvements to the analytics technology stack based on new technologies and business needs.
• Supports the Field Program Management organization with data analysis, test results, and ongoing insights for key initiatives.
• Supports customer data personalization initiatives through shared audience definitions and standards.
• Owns the digital customer self-service success metrics and KPIs, including environmental solutions touchpoints.
• Manages development resources to define standards for new measurement protocols aligned with industry advancements.
• Performs other related duties as assigned.

Requirements

• 8+ years of experience evaluating, implementing, and utilizing enterprise tag management, web analytics, and testing technologies.
• Knowledge of digital marketing tactics and supporting technology stack including search, paid advertising, email, website (including eCommerce), marketing automation, and CRM.
• Experience with data visualization tools such as Tableau, SFDC, PowerBI, etc.
• Strong proficiency in SQL and experience with structured and unstructured databases and repositories.
• Experience with modern data architecture, including data virtualization and storage solutions like Denodo and Snowflake.
• Familiarity with measurement-adjacent MarTech tools such as session replay, testing tools, personalization engines, and digital customer experience tools.
• Demonstrates strong analytical curiosity and ability to communicate effectively across levels and functions.
• Excellent oral and written communication skills.

Nice to Have

• Experience in enterprise and customer analytics.
• Proficiency in Adobe Analytics, Adobe Launch.
• Leadership experience in driving strategic initiatives.
• Ability to translate data into compelling narratives to influence business decisions.

Qualifications

• 8 years of progressive digital marketing experience.
• 5 years of web analytics experience.
• 2 years of enterprise analytics experience.

Benefits & Perks

• Comprehensive medical, dental, and vision coverage.
• Health care and dependent care spending accounts.
• Short- and long-term disability insurance.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• Retirement plan with a company match.
• Employee Stock Purchase Plan (ESPP).