Sr. Product Manager - Digital Marketing

Zoom

Sacramento, CA

Full Time

Senior

147k-339k

15 days ago

Job Description

About the Role

As a Functional Architect - Marketing Operations, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities. You'll be part of the go-to-market & Finance - Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions. Our team delivers global marketing systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and return on investment measurement. We ensure these capabilities are built using inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders. We work closely with business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence.

Key Responsibilities

Unifying, activating, and analyzing customer data and integrating with transaction tools
Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, etc. 100+ destinations (Ads, ESPs, etc.)
Leveraging an advanced identity graph and probabilistic matching to resolve identities across customer datasets
Supporting AI-based audience segmentation and real-time personalization, with streaming data ingestion for dynamic campaign responses
Enabling real-time personalization through streaming ingestion
Integrating multiple MAP platforms like SFMC, Pardot for omni-channel integrations, event-based triggering, and ensuring consistent messaging across email, SMS, push, and ads
Aligning transaction systems and data warehouses with internal process controls
Controlling and auditing data flows with full visibility into sync logs, supporting consent-based marketing and suppression lists

Requirements

15+ years of experience in marketing operations, Martech, or related go-to-market functions
At least 7+ years in a functional architect or senior business systems role
Expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent
Experience with lead lifecycle management, campaign execution, marketing performance reporting, and customer data management
Knowledge of go-to-market processes from lead to quote, with functional understanding of Salesforce CRM

Nice to Have

Experience with advanced identity resolution and probabilistic matching techniques
Experience supporting AI-based audience segmentation and real-time personalization
Familiarity with streaming data ingestion and event-based marketing triggers

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

A variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health
Support for work-life balance
Opportunities to grow and advance your career in a collaborative, growth-focused environment

Working at Zoom

At Zoom, we believe great work happens when people feel supported and empowered. We are committed to fair hiring practices that evaluate candidates based on skills, experience, and potential. We foster a collaborative, growth-focused environment where employees can find room to stretch their skills and advance their careers.

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