Sr. Product Manager - Digital Marketing

Zoom

Montpelier, VT

Full Time

Senior

147k-339k

12 days ago

Job Description

About the Role

As a Functional Architect - Marketing Operations at Zoom, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities. You will be part of the go-to-market & Finance - Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions, delivering systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and ROI measurement. The team emphasizes inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders, working closely with business leaders, product managers, and engineering teams to ensure strategic alignment and operational excellence.

Key Responsibilities

Unifying, activating, and analyzing customer data and integrating it with transaction tools.
Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, and over 100 destinations such as Ads and ESPs.
Leveraging an advanced identity graph and probabilistic matching to resolve identities across customer datasets.
Supporting AI-based audience segmentation and real-time personalization with streaming data ingestion for dynamic campaign responses.
Enabling real-time personalization through streaming ingestion.
Integrating multiple MAP platforms like SFMC and Pardot for omni-channel integrations, event-based triggering, and ensuring consistent messaging across email, SMS, push, and ads.
Aligning transaction systems and data warehouses with internal process controls.
Controlling and auditing data flows with full visibility into sync logs, supporting consent-based marketing and suppression lists.

Requirements

15+ years of experience in marketing operations, Martech, or related go-to-market functions.
At least 7+ years in a functional architect or senior business systems role.
Expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent.
Experience with lead lifecycle management, campaign execution, marketing performance reporting, and customer data management.
Knowledge of go-to-market processes from lead to quote, with a functional understanding of Salesforce CRM.

Nice to Have

Experience with advanced identity resolution and probabilistic matching techniques.
Experience supporting AI-based audience segmentation and real-time personalization.
Familiarity with data integration from Data Warehouses like Snowflake and Databricks.

Qualifications

Formal educational background is not explicitly specified in the description.

Benefits & Perks

A variety of perks, benefits, and options to help employees maintain physical, mental, emotional, and financial health.
Support for work-life balance and community contribution.
Competitive compensation including base salary, bonus, and equity, with location-based adjustments.

Working at Zoom

Zoom is committed to fair hiring practices, supporting employees through a collaborative, growth-focused environment. The company values supporting and empowering its people, fostering a workplace where great work happens when individuals feel supported and empowered. They emphasize designing solutions with customers and users in mind, and offer opportunities to grow and advance careers.

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