Sr. Product Manager - Digital Marketing
Zoom
Job Description
About the Role
As a Functional Architect - Marketing Operations at Zoom in Phoenix, Arizona, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities. You'll be part of the go-to-market & Finance - Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions. Our team delivers global marketing systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and return on investment measurement. We ensure these capabilities are built using inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders. We work closely with business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence.
Key Responsibilities
- Unifying, activating, and analyzing customer data and integrating with transaction tools.
- Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, etc., with 100+ destinations such as Ads and ESPs.
- Leveraging an advanced identity graph and probabilistic matching to resolve identities across customer datasets.
- Supporting AI-based audience segmentation and real-time personalization, with streaming data ingestion for dynamic campaign responses.
- Enabling real-time personalization through streaming ingestion.
- Integrating multiple MAP platforms like SFMC, Pardot for omni-channel integrations, event-based triggering, and ensuring consistent messaging across email, SMS, push, and ads.
- Aligning transaction systems and data warehouses with internal process controls.
- Controlling and auditing data flows with full visibility into sync logs, supporting consent-based marketing and suppression lists.
Requirements
- 15+ years of experience in marketing operations, Martech, or related go-to-market functions.
- At least 7+ years in a functional architect or senior business systems role.
- Expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent.
- Experience with lead lifecycle management, campaign execution, marketing performance reporting, and customer data management.
- Knowledge of go-to-market processes from lead to quote, with a functional understanding of Salesforce CRM.
Nice to Have
- Experience with advanced identity resolution and probabilistic matching techniques.
- Experience supporting AI-based audience segmentation and real-time personalization.
- Familiarity with data integration from Data Warehouses like Snowflake, Databricks, and transactional sources.
Qualifications
- Formal educational background is not explicitly specified in the description.
Benefits & Perks
- A variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health.
- Support for work-life balance and community contribution.
- Details available at https://careers.zoom.us/benefits.
Working at Zoom
Zoom helps people stay connected to get more done together. The company values problem-solving, fast-paced design solutions with customers and users in mind. It offers opportunities to grow skills and advance careers in a collaborative, growth-focused environment. Zoom is committed to fair hiring practices, supporting candidates with accommodations during the hiring process, and fostering a supportive and empowering work environment.
Job Details
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About Zoom
Website
zoom-in-art.com
Location
Phoenix, AZ
Industry
All Other Business Support Services
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