Sr. Product Marketing Manager

About the Role

Key Responsibilities

• Develop and implement engaging technical content and communication strategies that improve public interest in Impinj, while also growing awareness, adoption, and understanding of Impinj's products, technologies, and solutions.
• Compose technical content for product and solution launches, covering solution outlines, briefs, informative papers, web copy, launch messaging, blogs, presentations, and sales enablement assets.
• Translate sophisticated product capabilities into clear, differentiated value propositions that resonate with customers, partners, key industry audiences and C-level executives in the wireless, telecom, and IoT sectors.
• Manage the development and harmonization of messaging across product management, sales, corporate marketing, and partner teams.
• Define and deliver compelling technical sales enablement tools, presentations, battlecards, video scripts, guided demos, and product training to drive customer adoption and retention, in collaboration with sales and partners.
• Contribute to thought leadership initiatives by developing content that reflects Impinj's technology innovation and market leadership in RAIN RFID.
• Formulate and reinforce executive communications, covering keynote presentations, internal narratives, and technical messaging that align leadership voice with the company's brand and market strategy.

Requirements

• 8+ years of experience in content development, messaging for technical products, with a strong emphasis on translating complex technologies into clear, compelling narratives for B2B audiences.
• Bachelor's degree in marketing, business, technology, or relevant field of study such as electrical engineering, or equivalent experience.
• Experience in delivering impactful messaging, positioning, and marketing collateral.
• Proven track record managing high-quality technical content overseeing solution briefs, whitepapers, technical blogs, web copy, sales enablement materials, and launch messaging.
• Deep understanding of IoT, wireless technologies, and semiconductors, with the ability to tailor messaging for audiences ranging from engineers to executives.
• Demonstrated ability to develop positioning and messaging frameworks that support product launches, go-to-market campaigns, and partner initiatives.
• Strong collaboration skills, with experience working alongside product management, sales, marketing, and executive leadership to align content with business goals.
• Outstanding writing, editing, and storytelling skills that demonstrate attention to detail, appropriate tone, and brand alignment.
• Comfortable delivering quality work in a fast-paced environment with multiple priorities and deadlines and ambiguity.

Nice to Have

• Experience working in wireless IoT tech and semiconductor markets.
• Experience managing content for product launches and go-to-market campaigns.
• Ability to develop positioning and messaging frameworks supporting partner initiatives.

Qualifications

• Bachelor's degree in marketing, business, technology, electrical engineering, or relevant field.
• 8+ years of experience in technical content development and messaging.

Benefits & Perks

• Competitive base pay range of $126,100 - $189,200, depending on experience and role complexity.
• Eligibility for additional rewards such as merit increases, annual bonus, and stock based on performance.
• Opportunity to earn sales incentives based on revenue or utilization.
• Healthcare benefits, 401(k) plan and company match for US-based employees.
• Support for remote work or a desk with a view, and a positive work/life balance.
• Open paid time-off policy and a collaborative, innovative environment.