Sr. Product Marketing Manager, Customer Retention

About the Role

Key Responsibilities

• Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn, and improving product engagement across key customer segments
• Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case, and lifecycle stage (e.g., onboarding, adoption, renewal)
• Create product-focused content such as onboarding guides, product update communications, best practice tutorials, and renewal collateral
• Collaborate with Customer Success and Product to launch new features with programs, content, and in-app experiences that drive meaningful usage and retention
• Work with Customer Success and Marketing teams to design and execute customer campaigns and communications supporting onboarding, adoption, and renewal journeys
• Gather insights from customer feedback, usage data, and interviews to inform marketing strategies, improve messaging, and identify retention risks
• Work with Customer Reference Marketing, Customer Success, and Sales to identify and nurture advocates and build customer stories, case studies, and testimonials
• Partner with Finance, Customer Success, and Product to monitor and report on KPIs such as churn rate, NPS, product usage, and other engagement metrics

Requirements

• Strong ability to translate complex product capabilities into compelling, customer-centric messaging
• Strong understanding of email security challenges, including phishing, malware, and BEC
• Experience developing and executing retention or post-sale engagement strategies across onboarding, adoption, and renewal customer lifecycle stages
• Excellent written, visual, and verbal communication skills with the ability to create compelling, value-based content for various customer stakeholders
• Exceptional cross-functional collaboration, stakeholder management skills, and experience partnering with Customer Success, Product, and Sales teams
• Analytical mindset with a bias toward action and execution
• Ability to work independently and adapt quickly
• 6+ years of product marketing, lifecycle marketing, or customer marketing experience in enterprise IT or security, with at least 2 years in a senior or strategic role
• BS/BA degree, preferably in business or technical concentration

Nice to Have

• Experience with email security challenges such as phishing, malware, and BEC
• Experience working in a cybersecurity or enterprise security environment

Qualifications

• BS/BA degree, preferably in business or technical field

Benefits & Perks

• Competitive benefits package including flexible time off
• Well-being program with two paid Wellbeing Days and two paid Volunteer Days per year
• Three-week Work from Anywhere option
• Potential for variable compensation and/or equity