Sr. Product Marketing Manager, Kcentra

About the Role

Key Responsibilities

• Lead HCP strategy and execution to ensure that brand/ business objectives are met
• Guide strategic decisions and ensure flawless execution of promotional programs for HCPs
• Orchestrate content development aligning with insights and overall accountability for creative assets, from brief to launch, including collaboration with field team for feedback and input
• Design and execute innovative HCP promotional initiatives and tactics in alignment with brand strategic imperatives
• Develop and advance the brands approach for building HCP brand advocacy and partnering with HCPs in support of peer-based promotion
• Develop promotional messages, messages and salesforce tools for HCPs, which may include visual aids, emails, speaker programs and congress materials
• Advance and lead the HCP scientific education plan, working closely with key stakeholders to ensure compliant delivery of scientific information
• Work with Insights and Analytics teams to drive insights-backed recommendations and initiatives
• Manage the budget and closely monitor brand performance, ensuring cost-effective delivery of all programs
• Manage the internal legal, regulatory and medical review and approval of new messages and materials to enable responsible and compliant HCP communications
• Build effective working relationships with key internal and external customers
• Support annual brand planning and agency management

Requirements

• Bachelors' degree in life sciences or healthcare discipline; MBA preferred
• Minimum 7 years relevant health care experience with 5+ years commercial marketing experience in pharmaceutical, biotech or medical device industry
• Preferred experience marketing to HCPs within the hospital setting
• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
• Experience developing and executing a wide range of successful online and offline tactics, including digital, print, and video
• Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires
• Experience building meaningful experiences with HCPs by understanding their needs and desires
• Experience building productive partnerships and collaborating effectively in a matrix organization

Nice to Have

• Experience marketing to HCPs within the hospital setting

Qualifications

• Bachelor's degree in life sciences or healthcare discipline
• MBA (preferred)
• 7+ years relevant healthcare experience
• 5+ years of commercial marketing experience in pharmaceutical, biotech or medical device industry

Benefits & Perks

• Employees working at least 30 hours per week are eligible for benefits effective day 1
• Resources and benefits supporting health care, financial protection, mental health, family planning, emergency care, summer camp, charitable giving, and more