Sr. Sales Content Writer

About the Role

Key Responsibilities

• Partner with Sales, SDR, and Marketing teams to create content that supports prospecting, deal acceleration, and customer expansion
• Develop and maintain the Sales messaging deck, delivering quarterly refreshes to ensure relevance and alignment with market trends
• Write weekly demand generation-oriented email templates for Sales and BDR outreach, including 2 per month targeting the talent acquisition audience and 2 per month targeting the CIO/CFO audience
• Produce original customer cross-sell assets and supporting email blasts in partnership with the Demand Generation team
• Create business value assets such as iCIMS Customer KPIs, ROI calculators, and proof points to strengthen value-based selling
• Develop and distribute a weekly email to Sales highlighting impactful content and upcoming Marketing initiatives
• Drive sales enablement and adoption of Marketing content and tools, ensuring reps understand how and when to use assets effectively
• Create persona-driven assets for executive buyers (e.g., CIO, CFO), tailored for mid- and late-stage opportunities
• Develop content kits for specific campaigns, verticals, or product launches, ensuring sales teams have ready-to-use outreach materials
• Collaborate with Product Marketing to ensure consistency with messaging and brand guidelines
• Monitor and report on sales content usage and performance, making data-driven recommendations for optimization
• Optimize content for Sales/field usage, incorporating feedback from Sales and tracking performance
• Manage multiple content projects at once, meeting deadlines and adapting priorities as needed

Requirements

• 3-6 years of experience in B2B content marketing, copywriting, or sales enablement (SaaS or technology preferred)
• Proven ability to create compelling, conversion-focused content for sales teams
• Strong understanding of B2B buyer personas, sales cycles, and demand generation tactics
• Excellent writing, editing, and storytelling skills with a focus on clarity and persuasion
• Experience collaborating with cross-functional teams and incorporating feedback quickly
• Current SEO and content marketing knowledge
• Proficiency with Microsoft Word, PowerPoint and Excel required

Nice to Have

• Familiarity with sales engagement tools (e.g., Outreach, Salesloft)
• SharePoint, WordPress, or Highspot experience
• Proficiency in Adobe Creative Suite
• Experience with Wrike or similar project management system

Qualifications

• Educational background not explicitly specified in the description

Benefits & Perks

• Competitive health and wellness benefits including medical, dental, and vision insurance
• 401(k) retirement plan
• Dependent care and short-term/long-term disability insurance
• Life and AD&D insurance
• Bonding and parental leave
• Mindfulness resources
• Open vacation policy and sick days
• Paid holidays and quiet hours each workday
• Tuition reimbursement