Sr. SEO/SEM Analyst - The Company Store

About the Role

Key Responsibilities

• Planning and executing marketing plans for organic and paid search, including campaign planning, ongoing optimizations, and weekly reporting, in partnership with Advertising, Marketing, Merchandising, and Operations.
• Managing outside vendors and agencies to ensure timely and within-budget execution of programs and tactics, including project management and budget allocation to meet segment goals.
• Performing keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities.
• Projecting and tracking Return-on-investment (ROI) and sales for initiatives.
• Educating the organization regarding organic and paid search marketing programs.

Requirements

• Must be eighteen years of age or older and legally permitted to work in the United States.
• Minimum of 3 years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue.
• Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams.
• Proven ability to thrive in a fast-paced environment, meeting deadlines and delivering high-quality work.
• Excellent communication skills to articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders.
• Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices.
• Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising.
• Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar.
• Working knowledge of HTML, CSS, and JavaScript related to technical SEO implementation and troubleshooting.
• Experience with SEO attribution modeling to measure and demonstrate the impact of SEO initiatives on pipeline and revenue.

Nice to Have

• 4-5+ years of experience in Search Marketing with a proven track record.
• Strong collaboration skills across content, demand generation, paid media, and product teams.
• Knowledge of search engine algorithms, ranking factors, and SEO/Paid Search best practices.
• Experience with SEO attribution modeling.

Qualifications

• The knowledge, skills, and abilities typically acquired through the completion of a bachelor’s degree or equivalent in a related field.