Sr Specialist, Salesforce Marketing Cloud

California Closet Company

Phoenix, AZ

Full Time

Senior

85k-110k

24 days ago

Job Description

About the Role

The Sr Specialist, Salesforce Marketing Cloud at California Closets is responsible for driving the company's email marketing program through advanced Salesforce Marketing Cloud campaigns. The role involves leveraging technical expertise to create personalized customer journeys, automate workflows, and analyze performance data to optimize marketing efforts. The position reports to the Senior Director, Relationship Marketing (CRM) and plays a key role in supporting growth and building deep cross-functional partnerships within a collaborative, values-driven environment.

Key Responsibilities

Build, manage, and optimize email campaigns within Salesforce Marketing Cloud.
Leverage Journey Builder, Automation Studio, Audience Builder, and Content Builder to deploy personalized, dynamic campaign flows and create advanced multi-step customer journeys.
Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging.
Build Data Extensions, conduct data imports and exports, and utilize AMPscript to populate personalized attributes into emails.
Support integration with Marketing Cloud Connect and Salesforce CRM for triggered sends and real-time personalization.
Manage email content calendar in collaboration with creative and marketing teams.
Collaborate with cross-functional teams to develop creative briefs and take emails from concept to delivery.
Thoroughly QA all email assets across multiple devices and email clients before launch.
Analyze email performance metrics and create detailed campaign reports to identify actionable improvements.
Use Salesforce Marketing Cloud Intelligence Reports and Google Analytics to create dashboards and visualize data.

Requirements

Bachelor's degree in Business, Marketing, Analytics, or related field.
Salesforce Certified Marketing Cloud Email Specialist.
Salesforce Certified Marketing Cloud Administrator.
5-7 years of professional hands-on email marketing experience, ideally at an agency or within a premium lifestyle brand.
Advanced experience building, managing, and optimizing email campaigns in Salesforce Marketing Cloud.
Hands-on experience with Journey Builder, Automation Studio, Audience Builder, and Content Builder.
Proficiency with building Data Extensions, data imports/exports, and AMPscript.
Working knowledge of html, CSS, AMPscript, and responsive design.
Strong experience with Excel for data manipulation, charts, and pivot tables.