Sr Specialist, Salesforce Marketing Cloud - Remote

California Closet Company

Phoenix, AZ

Full Time

Senior

85k-110k

20 days ago

Job Description

About the Role

We're seeking a Senior Salesforce Marketing Cloud Specialist who is a data-driven decision maker and marketing enthusiast to help drive our email marketing program. The ideal candidate has a strong track record of leveraging Salesforce Marketing Cloud to deploy technically-advanced email campaigns that enhance customer engagement and drive business results. This role involves working cross-functionally with marketing, analytics, and CRM teams to create advanced customer journeys, automated workflows, dynamic content, and system integrations. The position reports to the Senior Director, Relationship Marketing (CRM) and offers significant opportunities to make a meaningful impact on meeting our business objectives.

Key Responsibilities

Build, manage, and optimize email campaigns specifically within Salesforce Marketing Cloud.
Leverage Journey Builder, Automation Studio, Audience Builder, and Content Builder to deploy personalized, dynamic campaign flows and automations.
Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging.
Build Data Extensions, conduct data imports and exports, and utilize AMPscript to populate personalized attributes into emails.
Support integration with Marketing Cloud Connect and Salesforce CRM for triggered sends and real-time personalization.
Develop and maintain the monthly/quarterly email content calendar in collaboration with creative and marketing teams.
Thoroughly QA all email assets across multiple devices and email clients before launch.
Analyze email performance data and create detailed campaign reports to identify insights and areas for improvement.
Use Salesforce Marketing Cloud Intelligence Reports to create dashboards and visualizations.
Leverage Google Analytics (G4) or similar platforms to analyze data and optimize campaigns.

Requirements

Bachelor's degree in Business, Marketing, Analytics, or related field.
Salesforce Certified Marketing Cloud Email Specialist.
Salesforce Certified Marketing Cloud Administrator.
5-7 years of professional hands-on email marketing experience, ideally at an agency or within a premium lifestyle brand.
Strong experience with Excel for data manipulation, charts, and pivot tables.
Hands-on experience with Salesforce Marketing Cloud tools such as Journey Builder, Automation Studio, Audience Builder, and Content Builder.
Proficiency in building Data Extensions, data imports/exports, and AMPscript.
Working knowledge of html, CSS, AMPscript, and responsive design.
Strong analytical skills with expertise in email data analysis and performance reporting.