Sr. Strategist

Mrm//Mccann

Birmingham, MI

Full Time

Senior

5 days ago

Job Description

About the Role

MRM//McCann is a leading Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data infused insights and engaging creative that is enabled through technology, we build seamless, connected experiences that result in profitable relationships. The agency is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrm-mccann.com. We're seeking a Senior Strategist who can seamlessly blend consumer insight, data interpretation, and storytelling to shape strategies that elevate GM brand websites (Chevrolet, Buick, GMC, and Cadillac). This role is ideal for someone who is both analytical and creative—someone who sees the big picture but knows the details matter, too.

Key Responsibilities

Lead development of cross-channel digital and content strategies that strengthen customer relationships and increase conversion
Collaborate closely with internal teams and client stakeholders to uncover opportunities rooted in customer needs and business goals
Translate research and performance data into actionable insights, compelling narratives, and clear strategic POVs
Write and deliver creative briefs that inspire standout work and ensure alignment with strategic intent
Shape messaging frameworks and content architecture across web platforms with attention to SEO, personalization, and brand voice
Partner with analytics teams to define KPIs, measurement strategies, and testing plans
Conduct communications audits, user journey evaluations, and competitive benchmarking to inform recommendations
Stay informed on automotive trends, consumer behavior, and emerging digital tools/technologies
Mentor junior strategists and contribute to a strong, collaborative strategic culture
Confidently present strategy work internally and externally, adapting messaging for senior stakeholders

Requirements

5+ years of experience in strategic planning, digital strategy, content strategy, or customer experience, preferably in an agency or consultancy
Strong understanding of content ecosystems, user behavior, and digital KPIs
Demonstrated ability to lead integrated strategy development across large-scale websites or platforms
Proven success in building strategic presentations that inspire creative and influence executive stakeholders
Confident communicator and storyteller, with experience presenting to senior clients
Familiarity with automotive, tech, or similarly complex industries is a plus
Skilled in both qualitative and quantitative research methods, and able to turn findings into compelling insights
Passionate about innovation, consumer behavior, and the evolving role of content in the digital journey
Bachelor's degree in marketing, communications, business, or related field (graduate degree a plus)