Staff Inbound Content Marketing Strategist - Global Software and Informatics

About the Role

Key Responsibilities

• Craft comprehensive content strategies that align with overall business objectives and target customer personas.
• Work with Product Marketers to build and maintain an aggregate editorial calendar that schedules content planning, creation, and distribution across multiple digital channels.
• Oversee the end-to-end process of content creation, including ideation, writing, editing, and publishing blog posts, white papers, case studies, infographics, webinars, and multimedia content.
• Integrate SEO best practices into all content to boost organic search visibility and drive qualified traffic.
• Identify and analyze buyer personas, mapping the customer journey to inform content themes and messaging.
• Tailor content to engage distinct audience segments and nurture leads throughout their journey—from initial discovery to conversion and retention.
• Establish KPIs for inbound content campaigns and monitor metrics such as website traffic, engagement, conversion rates, and lead quality.
• Use data analytics tools to gauge campaign performance and iterate strategies based on insights.
• Partner with SEO specialists, graphic designers, social media teams, and product marketing to ensure cohesive messaging and content distribution.
• Coordinate with sales and customer success teams to gather feedback and refine content strategies.
• Plan and execute multi-channel content distribution and promotion strategies, including email marketing, social media, influencer outreach, and paid content boosts.
• Implement lead-generation strategies to encourage audience engagement and funnel prospects toward conversion.
• Stay updated on industry trends, content marketing best practices, and emerging digital tools.
• Conduct competitor and audience research to identify new opportunities and market shifts.
• Manage content marketing budgets to ensure optimal resource allocation and ROI.

Requirements

• Minimum of 8 years of related experience with a bachelor's degree in marketing, communications, journalism, business, or related field; or 6 years with a master's degree; or 3 years with a PhD.
• 3+ years of experience in content marketing, preferably with a focus on inbound strategies.
• Proven record of developing and executing successful inbound marketing campaigns that have driven measurable growth.
• Proficiency with content management systems, SEO tools, and analytics platforms (e.g., Google Analytics).
• Familiarity with marketing automation and CRM systems such as HubSpot, Marketo, or Salesforce.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Strong project management and organizational abilities.
• Analytical mindset with the capacity to interpret performance data and adjust strategies accordingly.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Up-to-date knowledge of digital marketing trends, social media algorithms, SEO, and content marketing best practices.

Nice to Have

• Experience with genomic or healthcare-related content marketing.
• Knowledge of digital tools and emerging trends in content marketing.

Qualifications

• Bachelor's degree in marketing, communications, journalism, business, or related field; or master's degree or PhD with relevant experience.

Benefits & Perks

• Base salary range of $115,800 - $173,800, dependent on qualifications and location.
• Eligibility for variable cash programs such as bonuses or commissions.
• Potential for equity as part of the compensation package.
• Access to genomics sequencing, health/dental/vision insurance, retirement benefits, paid time off.
• Inclusive work environment with Employee Resource Groups, career development, and social responsibility opportunities.