Staff Marketing Operations Manager, Data Operations

Intuit

San Diego, CA

Full Time

Senior

11 days ago

Job Description

About the Role

Come join an incredible marketing team at Intuit as a Staff Marketing Operations Manager, Data Operations in the Consumer Group (part of the TurboTax organization). You will be a key member of the Platform Marketing Operations team responsible for end-to-end process and implementation of data discovery, onboarding, and quality scaling personalization for marketing campaigns. Key responsibilities include onboarding data to activation platforms, creating and delivering digital audiences using first, second, and third-party data, multi-channel journey orchestration, client- and server-side data collection and orchestration, and managing analytics and insights technologies, while continuously improving quality and speed.

Key Responsibilities

Lead translation of marketing use cases to technical data requirements to enable data ingestion process (domain source → marketing systems/platforms).
Identify data sources with entity stewards for consumption, accuracy, and cleanliness, including creating SQL data queries based on requirements to enable onboarding.
Ensure clarity on data derivation based on source and use cases, coordinating across engineering teams to meet SLAs and requirements.
Manage data onboarding ingestion process and self-serve data ingestion across multiple pipelines and engineering teams to enable audience creation for personalization campaigns.
Own data validation including monitoring data pipelines, data freshness, and consistency for marketing campaigns and targeting.
Improve operational excellence by establishing runbooks and documentation, sharing best practices with partners to enhance data literacy.

Requirements

5-7 years of professional experience working with marketing data, onboarding/transformation data, managing movement of marketing data, and marketing analytics (technical data analytics experience a plus).
Must have experience in SQL working with JSON files and data.
Additional expertise in marketing technologies such as Adobe suite (big plus), customer data platforms, CRM automation platforms, data management platforms, and advertising media (e.g., Google and Facebook).
Preferred JIRA management experience.
Excellent communication skills capable of conveying complex information clearly, raising risks to senior management and broader organization.
High caliber of operations to create world-class velocity, solving problems and customer issues as they arise, managing processes and solutions.
Bachelor's degree in Marketing, Data Science, Data Analytics, Computer Science, or related field; Master’s degree preferred.

Nice to Have

Experience with Adobe suite.
Experience with customer data platforms, CRM automation platforms, data management platforms, and advertising media such as Google and Facebook.
JIRA management experience.