Staff Product Marketing Manager

About the Role

Key Responsibilities

• Become the subject matter expert within your scope of responsibility by maintaining a deep understanding of Mid Market businesses through customer interviews, sales calls, feedback, and accountant feedback.
• Become an expert in the QuickBooks ecosystem of products through tight partnership with Product Management.
• Keep a pulse on the competitive landscape and market trends in the Mid Market space, staying up to date on how new technologies and go-to-market strategies are shaping the industry.
• Develop a Mid Market segmentation and identify value pools within subsegments to guide prioritization.
• Synthesize qualitative and quantitative data from voice of the customer, sales team, product usage, competitive dynamics, and market landscape to create product and go-to-market strategies with relevant value propositions, reasons to believe, and proof points that differentiate QuickBooks from competitors.
• Develop a framework to determine and prioritize what is of most value to Mid Market businesses, calculate the market opportunity, and develop business cases in partnership with product management, finance, analytics, and sales.
• Contribute to pricing and package strategy based on customer and competitive insights as well as business growth targets.
• Make go-forward recommendations and share learning and recommendations across the organization.

Requirements

• BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing, or consulting.
• 5-8+ years professional experience in strategy, product marketing, or product management.
• Ability to translate consumer insight and business strategies into great execution.
• Proven experience leading and influencing cross-functional teams to deliver outcomes.
• Demonstrated ability to prioritize across a vast array of product solutions and initiatives.
• Solid verbal, written, visual/presentation and interpersonal communication skills, as well as effective communication at all levels.
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive measurable performance results.
• Track record of making principled, data-based business decisions balanced with experienced judgment.
• Strong project management skills, analytical skills, and attention to detail.
• Strong organization navigational skills, including ability to lead and influence without direct authority.
• Ability to think about ambiguous or complex issues, leading to thoughtful recommendations.

Nice to Have

• Experience in SaaS companies, B2B marketing, or consulting.

Qualifications

• BA/BS or equivalent work experience.
• 5-8+ years of professional experience in strategy, product marketing, or product management.

Benefits & Perks

• Competitive compensation package with a strong pay for performance rewards approach.
• Expected base pay range in Bay Area California: $158,000-213,500.
• Eligibility for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs.
• Pay based on factors such as job-related knowledge, skills, experience, and work location.
• Regular pay equity comparisons across categories of ethnicity and gender.