Strategic Marketing Director

About the Role

Key Responsibilities

• Provide strategic leadership for the development, evolution, and execution of integrated marketing plans across programs, services, and products, delivering brand awareness, engagement, and measurable business outcomes.
• Collaborate with leaders to align business line marketing strategies and campaigns with broader organizational objectives and brand positioning.
• Design, implement, and optimize integrated marketing campaigns, managing all phases from concept to post-launch analysis.
• Manage the full lifecycle of marketing campaigns and projects, defining scope, goals, resources, and timelines, and coordinating cross-functional teams including outside vendors and agencies.
• Provide leadership and support to project teams through regular meetings, progress discussions, and issue resolution to ensure project alignment and momentum.
• Monitor project processes, report to stakeholders, and implement necessary changes to achieve project outputs and deliverables.
• Manage brand consistency and integrity across all channels, ensuring adherence to brand standards and guidelines.
• Establish and manage program-specific marketing budgets, including forecasting and reallocating funds as necessary.
• Analyze and report on campaign performance, providing data-driven insights to inform strategic adjustments.
• Leverage data analytics and market research to inform marketing strategies and creative development.
• Mentor Marketing Project Coordinator or interns.

Requirements

• Bachelor's degree in marketing, business, or a related field; demonstrated experience may be considered in lieu of degree.
• Minimum of seven (7) years of marketing experience with demonstrated leadership.
• Proven track record of developing and executing successful multi-channel marketing campaigns.
• Experience leading and collaborating with cross-functional teams and organizational leaders.
• Ability to work in a fast-paced, dynamic environment.
• Strong planning, organization, and time management skills.
• Critical thinking, analytical, and problem-solving skills.
• Ability to interpret and apply brand strategy and guidelines effectively.
• Experience managing and allocating budgets within financial constraints.
• High proficiency in Microsoft Office, including Word, PowerPoint, and Excel.
• Excellent oral and written communication skills.

Nice to Have

• Master's degree in marketing, communication, promotions, or related field.
• Knowledge of membership-based and non-profit organizations.
• Experience marketing to diverse audiences.
• Experience within a matrix organization.
• Bi/multilingual abilities.

Qualifications

• Bachelor's degree in marketing, business, or a related field.

Benefits & Perks

• Competitive salary of $66,000, with consideration of background and experience.
• A wide range of benefits and earned time off that vary depending on part-time or full-time status.