Strategic Partner Marketing Lead

Qualtrics

Seattle, WA

Full Time

Executive

151k-216k

4 days ago

Job Description

About the Role

At Qualtrics, we create software that the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are more than a platform—we are the creators and stewards of the Experience Management category serving over 18,000 clients globally. Our mission is to build technology that positively impacts businesses and makes them more human. Join a nimble, high-functioning team that values innovation, collaboration, and customer obsession, and be part of a global effort to bring humanity, connection, and empathy back to business.

Key Responsibilities

Develop and manage demand generation and thought leadership strategies for our most strategic partnerships
Create comprehensive marketing frameworks that can be localized across different regional markets
Serve as the global orchestrator for our most critical partner marketing programs, including global system integrators, strategic technology partners, and transformative enterprise partnerships
Design high-impact, globally-scalable marketing narratives that highlight joint value propositions
Collaborate with regional partner marketing leads to ensure global strategies are effectively localized
Develop co-marketing playbooks and engagement models for top-tier global partners
Create executive-level thought leadership content that demonstrates the strategic value of our partnerships
Manage complex partnership marketing initiatives spanning multiple regions and go-to-market motions
Drive alignment between global partnership strategy and regional marketing execution

Requirements

15+ years of progressive marketing experience in technology partnerships
7+ years of experience in global, strategic partnership marketing
Proven track record of developing and managing complex, multi-regional partnership marketing programs
Advanced degree (MBA preferred) or equivalent strategic marketing experience
Expert-level understanding of how to create scalable yet locally-relevant marketing approaches
Deep strategic thinking with the ability to connect global vision to regional execution
Exceptional storytelling and narrative development skills
Deep knowledge of global technology partnership ecosystems
Advanced content strategy and thought leadership development
Sophisticated digital marketing capabilities

Nice to Have

Ability to work effectively across multiple cultural and organizational contexts
Ability to develop nuanced, multi-dimensional marketing strategies for complex global partnerships
Advanced relationship-building skills across global, regional, and partner organization levels
Experience in enterprise software marketing

Qualifications

Bachelor's degree in a relevant field (implied by experience requirements)
7+ years of experience in global, strategic partnership marketing
15+ years of progressive marketing experience in technology partnerships

Benefits & Perks

Opportunity to shape the global marketing strategy for our most critical partnerships
Work with a world-class team driving innovation in experience management
Competitive compensation and strategic career development opportunities
Chance to work at the intersection of global technology partnerships and innovative marketing
Qualtrics Hybrid Work Model: in-office three days a week with flexible remote work for the rest
Medical, dental, vision, life and disability insurance, 401(k) with match, paid time off, wellness reimbursement, mental health benefits, and an experience bonus

Working at Qualtrics

Our marketing team is dynamic, adventurous, and unafraid to push boundaries to achieve remarkable results. We are agile, fiercely determined, and data-driven, with a passion for exploring new ideas and introducing groundbreaking concepts. Challenges are viewed as opportunities for growth and positive transformation. We value transparency, resourcefulness, and a diverse, inclusive community that reflects the world we live in.

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