Student Assistant - Social Media

About the Role

Key Responsibilities

• Work alongside the team to create a plan for social media strategies monthly
• Assist in the growth of the brand by raising awareness through various social media platforms
• Content creation such as images, writing, and graphics
• Be creative and use multiple social media features to attract followers and engagement
• Monitor postings to ensure the brand message is consistent from the terminology used to images posted
• Attend career fairs and events to document the events via social media and create engagement with followers
• Aid in the daily aspects of promoting the department's campaigns
• Interact with followers, students, and alumni by communicating and answering questions through social media pages
• Assist in implementing plans to increase followers on platforms such as Instagram, TikTok, Twitter, and Facebook
• Help create content as dictated by the monthly editorial calendar to promote services, career fairs, and events
• Post and manage social media photos and content
• Provide monthly analytics for all social media accounts
• Curate appropriate photos and captions for social media
• Organize and manage social media management system
• Track social media growth
• Research latest tools to promote social media engagement, growth, and effectiveness
• Collaborate with Social Media Student Coordinator/Intern to create training videos for departmental resources
• Provide superior customer service to customers at all times
• Support testing as needed
• Perform other duties as assigned

Requirements

• Pursuing a bachelor's degree in business, marketing, graphic design, journalism, public relations, or related field
• Familiar with multi-social posting through programs such as Hootsuite
• Comfortable with Canva, Microsoft Office, and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Entry level experience determining how to cater marketing campaigns to a unique audience
• Ability to work alongside a diverse group of employees and manage multiple initiatives
• Entry level understanding of marketing strategy and outreach concepts
• May assist in career event setup and tear down, including employer loading/unloading zones (not lifting more than 20 pounds)

Nice to Have

• Experience with creating training videos for departmental resources
• Knowledge of social media analytics tools
• Experience in content creation for social media platforms

Qualifications

• Pursuing a bachelor's degree in a related field

Benefits & Perks

• Work hours Monday-Friday, 8:00-5:00, with some early mornings, Saturdays, and after-hours events as needed