SVP, Consumer Bank - Chief Marketing Officer

Synchrony Bank

Stamford, CT

Full Time

Executive

235k-390k

9 days ago

Job Description

About the Role

The SVP, Consumer Bank - Chief Marketing Officer (CMO) directs marketing and advertising strategies for all of the Bank's deposit products. This role is responsible for acquisition, balance growth, retention, customer experience, new product development, branding, platform enhancements, and regulatory compliance across the growing and diversifying consumer banking landscape. The position involves leading cross-functional teams, partnering with executive leadership, and driving digital and content strategies to support the bank's growth objectives.

Key Responsibilities

Drive marketing strategy for the Bank and interface with internal cross-functional teams and internal/external agencies to execute
Measure, evaluate and communicate results - alter strategies appropriately based on insights
Build alignment for new initiatives and ideas - including loyalty program enhancements, product expansion, balance building strategies and new acquisition channels/approaches
Partner with bank CEO to create and drive strategies regarding customer acquisition, segmentation, and retention
Drive digital enhancements including marketing website, proprietary Apply/Serving platform improvements and mobile app
Lead content strategy and creation across all channels
Partner with Growth COEs to craft strategy and deliver on cross-sell and marketplace strategies, including affiliate programs with retailers and retail offers to bank customers
Work closely with the Finance and Treasury teams to design and continuously update pricing strategy in response to macroeconomic environment and competitive movements
Continue to drive and enhance the development of Synchrony Bank social presence and direct-to-consumer content strategy
Perform other duties and/or special projects as assigned

Requirements

Bachelor's degree required, or in lieu of degree, 15 years of marketing experience in consumer financial services industry
10+ years of experience in marketing consumer finance products across multiple customer channels
Experience leading experienced, diverse, dispersed and growth-oriented teams
Strong financial acumen including budgeting, P&L management, forecasting
Ability to develop strong working relationships with cross-functional business partners and executive leadership
Excellent innovation, interpersonal and communication skills, both written and verbal
Knowledge of pertinent laws and regulations impacting financial services product offerings (e.g., FCRA, UDAAP, Card Act, e-Signature Act, Reg B)

Nice to Have

MBA degree
Marketing experience with deposit products

Qualifications

High school diploma or equivalent (minimum requirement)
Legal authorization to work in the U.S. without sponsorship

Benefits & Perks

Salary range of $235,000.00 - $390,000.00 USD annually
Eligible for an Annual Incentive Plan target of 30% of salary
Eligible for an Annual Equity target of 30% of salary
Work flexibility including options to work from home, near hubs, or in offices
Supportive and inclusive culture with Employee Resource Groups
Reasonable accommodation support for applicants with disabilities

Working at Synchrony Bank

When you join Synchrony, you'll be part of an inclusive culture where your individual skills, experience, and voice are valued. The company fosters a sense of belonging, connection, and growth through community engagement and Employee Resource Groups. Synchrony is committed to building a future where all employees can belong, connect, and turn ideals into action, with a culture recognized for its inclusivity and support.

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