SVP, Digital Health

About the Role

Key Responsibilities

• Drive the strategic vision and execution for all digital initiatives across multiple channels, ensuring a seamless and consistent brand experience.
• Champion and enable integrated marketing strategies and omnichannel thinking, bridging the gap between advertising, social media, and other digital channels.
• Work closely with engagement strategy to understand the desired omnichannel customer journeys and translate them into actionable integration strategies.
• Design integration solutions that enable real-time personalization and contextualization of customer interactions across channels, ensuring that customer history and preferences are carried over seamlessly.
• Create processes to anticipate what's next and stay ahead of our clients.
• Work internally and externally with clients to drive omnichannel innovation, improve customer experience, and enable effective data-driven marketing capabilities.
• Create recommendations to boost overall digital maturity and omnichannel effectiveness.
• Guide change management efforts (internally and externally) and ensure best practices in omnichannel marketing execution and for the adoption of new technologies and processes.
• Identify, develop, and bring to market new ideas, products, services, processes, or business models that create significant value for the company and its customers.
• Lead account teams, support growth and professional development of team members, establish leadership reputation across cross-functional teams.
• Support and/or lead proactive and reactive new business initiatives.
• Lead pilot programs for promising innovations.
• Foster a culture of innovation - encourage creativity, experimentation, risk-taking, and learning from failure.
• Identify and evaluate new technologies that can be leveraged to create innovative solutions or improve existing processes, with a particular focus on AI tools and applications for marketing and customer experience.
• Constantly seek new ways to create value and ensure the company remains relevant and competitive in a rapidly changing world.
• Research and gather intelligence for client business and potentially new business using internal and external research capabilities, including use of Internet, social media platforms, and other existing and emerging communications resources.
• Keep a pulse on omnichannel marketing trends within the health industry and the digital maturity of our client's competitors and peers.
• Serve as the internal champion for AI training and execution, identifying opportunities for AI integration across marketing functions, developing training programs, and overseeing the implementation of AI-driven solutions.
• Oversee the development and implementation of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Lead the evaluation and selection of digital marketing technologies and platforms.
• Analyze digital marketing performance data and provide insights and recommendations for improvement.

Requirements

• Minimum of 8-10 years of progressive experience in communications, marketing, digital strategy, customer experience, or related fields, with a significant portion of that time focused on omnichannel strategies and integration.
• At least 3-5+ years in a leadership or management role overseeing teams and strategic initiatives.
• Proven track record of designing, implementing, and optimizing integrated marketing strategies across various customer touchpoints (online, offline, social, advertising, etc.).
• Deep understanding of customer journey mapping and translating those journeys into actionable integration strategies.
• Experience in designing integration solutions for real-time personalization and contextualization of customer interactions.
• Demonstrated ability to drive omnichannel innovation and improve customer experience.
• In-depth knowledge of various digital channels and how users leverage them for information (especially in health/product contexts), including strong familiarity with advertising platforms and social media strategies.
• Understanding of underlying systems that support omnichannel experiences.
• Experience identifying and evaluating new technologies for innovative solutions and process improvement, with demonstrated experience or strong interest in AI applications within marketing.
• Experience guiding change management efforts, both internally and externally, for new technologies and processes.
• Experience identifying, developing, and bringing to market new ideas, products, services, processes, or business models and developing and executing high-level plans.
• A track record of fostering a culture of innovation, encouraging creativity, experimentation, and learning from failure.
• Strategic mindset with the ability to anticipate future trends and stay ahead of client needs.
• Experience working internally and externally with clients to drive omnichannel initiatives.
• Ability to support and/or lead proactive and reactive new business initiatives.
• Ability to stay current on omnichannel marketing trends, particularly within the health industry, and monitor competitors' digital maturity.
• Proven experience leading account teams and cross-functional teams.
• Ability to support growth and professional development of team members.
• Excellent communication and interpersonal skills.

Nice to Have

• Strong interest or experience in AI tools and applications for marketing and customer experience.
• Experience with digital marketing technologies and platforms beyond the core requirements.

Qualifications

• Not explicitly specified, but implied: relevant educational background in marketing, communications, digital strategy, or related fields.

Benefits & Perks

• Competitive salary range of $125,000-$295,000 USD.
• Comprehensive benefits package.
• Supportive work environment that empowers autonomy and innovation.
• Opportunities for professional growth and development.
• Work with a globally recognized agency committed to impact and creativity.