SVP, Marketing Technology

About the Role

Key Responsibilities

• Define and own the Marketing Technology vision to support aggressive non-QM loan production growth targets in the B2B space.
• Partner with executive leadership, sales, and operations to align MarTech investments with business goals, sales enablement, and channel expansion.
• Lead or advance the integration and optimization of marketing technology platforms such as CRM, marketing automation, partner portals, data enrichment tools, content management, and SEO/SEM platforms.
• Oversee lead management systems and ensure seamless integration with CRM and other loan production systems.
• Drive personalization, segmentation, and targeting strategies for wholesale brokers, correspondent lenders, and loan originators.
• Develop and deploy marketing campaigns to educate and attract mortgage brokers and lenders to non-QM products, including DSCR, bank statement, asset depletion, and 2nd lien loans.
• Leverage data analytics to identify growth opportunities in underserved segments and geographies.
• Partner with product and sales teams to create digital sales enablement tools specific to non-QM lending.
• Establish a marketing analytics framework to measure lead quality, conversion rates, cost per funded loan, and marketing ROI.
• Implement AI and predictive analytics to forecast pipeline performance and optimize channel spend.
• Build, mentor, and inspire a high-performance marketing technology team.
• Foster a culture of innovation, agility, and data-driven decision-making.
• Provide leadership in change management as new tools and processes are implemented.

Requirements

• 6+ years of marketing leadership experience.
• A minimum of 5 years in the mortgage industry, with at least 2 years preferred in a non-QM or non-agency lending environment.
• Proven track record in B2B mortgage marketing technology strategy and execution.
• Expertise in CRM systems (Salesforce), marketing automation platforms, and advanced analytics tools.
• Experience implementing AI and machine learning tools for marketing and sales enablement in mortgage.
• Knowledge of compliance and regulatory considerations for mortgage marketing (RESPA, UDAAP, TCPA, etc.).
• Strong understanding of wholesale and correspondent mortgage channels.
• Demonstrated success in scaling loan production through technology-enabled marketing.

Nice to Have

• MBA or advanced degree in Marketing, Technology, or Business Administration.

Benefits & Perks

• Time to Recharge - Unlimited Responsible Time Off (RTO).
• Future Finance Focused - Generous employer-matched 401(k) plan.
• Community Connect - Philanthropy Committee that creates charitable initiatives.
• Health from Day One - Comprehensive health insurance starting on day one of employment.
• Family Matters - Competitive maternity and paternity leave.
• Culture & Celebrations - Culture Committee with team-building events and celebrations.
• Ideas Welcome - Encouraging thought leadership and innovation.
• Guidance & Growth - Mentorship opportunities for career development.
• Perk Up - Exclusive discounts on travel, tech, pets, legal, and more.