SVP, Patient/HCP Influencer Lead

About the Role

Key Responsibilities

• Serve as the lead architect for healthcare provider (HCP) and patient influencer and culture marketing strategies within highly regulated healthcare sectors, including pharma, biotech, health tech, and wellness.
• Develop and scale a best-in-class HCP and patient influencer offering, ensuring compliance with regulatory frameworks (FDA, FTC, MLR) while delivering culturally resonant storytelling.
• Act as a senior strategic advisor to clients, shaping long-term vision and annual programming, and guiding senior stakeholders through nuanced engagement strategies.
• Oversee the execution of integrated influencer campaigns, including identification, vetting, contracting, and performance analytics, ensuring alignment with business objectives, patient needs, and cultural relevancy.
• Build and mentor high-performing teams, ensuring quality standards, operational excellence, and a strong culture of accountability and innovation.
• Lead senior client relationships with a consultative, problem-solving approach, delivering high-impact solutions and demonstrating ROI.
• Identify growth opportunities within existing accounts and lead proactive ideation and cross-functional collaboration with agency partners.
• Support and lead new business development efforts, including proposal creation, pitch presentations, negotiations, and onboarding.
• Own revenue forecasting, team resourcing, and budget management for the HCP/Patient practice.
• Ensure compliant financial operations across campaigns, including influencer compensation, OOP tracking, and SOW management.
• Serve as a subject matter expert on the evolving influencer landscape in health and wellness, shaping agency IP, POVs, and public presence.
• Represent Real Chemistry and starpower externally at industry events and in media as a leader in healthcare influencer marketing.
• Monitor regulatory, cultural, and digital trends to future-proof client campaigns and identify opportunities for innovation.

Requirements

• 12-15+ years of experience in influencer marketing, social media strategy, or integrated communications, with at least 5 years in healthcare/HCP or regulated brand work.
• Proven experience leading large, complex accounts or influencer programs across HCP, patient, and consumer audiences.
• Deep knowledge of influencer marketing compliance requirements within the pharmaceutical and healthcare industries.
• Demonstrated success in leading cross-functional teams and mentoring rising leaders within an agency or brand environment.
• Executive presence and strong relationship-building skills with clients, talent, partners, and internal stakeholders.
• A forward-thinking, solutions-oriented mindset that inspires creativity, rigor, and results.
• Experience overseeing paid media and measurement frameworks supporting influencer campaigns.

Nice to Have

• Experience in the health, wellness, aesthetics, and pharmaceutical categories.
• Knowledge of regulatory frameworks such as FDA, FTC, MLR.
• Experience in agency or brand environments with complex influencer programs.

Qualifications

• Educational background is not explicitly specified, but extensive experience in influencer marketing and healthcare is required.

Benefits & Perks

• Comprehensive benefit program including medical, dental, and vision plans.
• Generous 401k match and flexible PTO.
• Student loan debt contributions, mental wellness coaching, and access to over 13,000 online classes via LinkedIn Learning.
• Enhanced fertility support, Bright Horizons family programs, expanded paid parental leave, and personalized coaching through Your 4th Trimester.