SVP Product Marketing, Pershing

BNY

New York, NY

Full Time

Senior

about 1 month ago

Job Description

About the Role

Drive marketing strategies that support business priorities to grow our Wealth Services platforms businesses, with a focus on setting clear goals and quantifying commercial impact. Act as a subject matter expert for the business from positioning through to sales enablement. Build platform positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation. Build knowledge about the products, the client segments they serve and the competitive environment. Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development. Identify product synergies across the broader enterprise. Act as cross-functional leader who unites marketing, commercial, client success, and product teams to drive business results.

Key Responsibilities

Drive marketing strategies that support business priorities to grow Wealth Services platforms businesses.
Set clear goals and quantify the commercial impact of marketing initiatives.
Act as a subject matter expert for the business from positioning through to sales enablement.
Build platform positioning, value propositions, and messaging that resonate with clients and the market.
Create and maintain a sales enablement suite of materials to support demand generation, client lifecycle marketing, sales, and account development.
Identify product synergies across the broader enterprise.
Unite marketing, commercial, client success, and product teams to drive business results.
Collaborate with business partners including product development, sales, and relationship management teams.
Collaborate closely with specialist marketing functions and communications teams to execute deliverables.

Requirements

Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
8+ years of experience in product marketing, particularly from the fintech, and/or wealth management technology fields.
Proven ability in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
People leader with strong leadership skills, with the ability to inspire and motivate teams to deliver results in a fast-paced, dynamic environment.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.

Nice to Have

Candidates with a sound understanding of the investment ecosystem and knowledge of asset servicing, custody, and/or fund administration is preferable.

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