Territory Product Specialist

About the Role

Key Responsibilities

• Partner with the Region Team to determine engagement with dealer partners to achieve regional goals through new customer acquisition and customer retention.
• Schedule and conduct activities such as dealer calls, demonstrations, customer visits, farm shows, open houses, and training sessions in coordination with the Region Team.
• Assist dealer partners in assessing customer operational technical needs and advise on suitable products, including precision farming technology.
• Communicate and demonstrate technical and feature knowledge of products and precision farming solutions to dealer sales partners, end-users, and internal personnel.
• Perform product training and demonstrations with dealer partners, customers, and sales leads, supporting the start-up of new customers.
• Set up and demonstrate equipment as needed, ensuring proper documentation and submission of demo reports in CRM tools like Salesforce.
• Conduct field evaluations of equipment and formulate feature and pricing comparisons.
• Support Product Management with creation of training materials, comparisons, and promotional content.
• Partner with the COA Sales Organization to recommend feature improvements to support product sales.
• Lead and participate in internal and external training programs, and provide technical promotion at farm shows and group presentations.
• Support product evaluations and testing for new products, including pre-series machinery, as needed.
• Adhere to company values, practices, policies, and safety regulations at all times.

Requirements

• Experience in technical product demonstrations and customer training.
• Ability to communicate technical and feature knowledge of products effectively.
• Experience with precision farming technology such as GPS steering, mapping, and telematics.
• Ability to perform field evaluations and comparative analysis of equipment.
• Strong organizational skills to schedule activities and document reports in CRM tools.
• Willingness to travel within the assigned region for dealer and customer engagement.

Nice to Have

• Experience in agricultural equipment or machinery.
• Knowledge of CRM systems like Salesforce.
• Experience supporting product management with material creation.