Thought Leadership Content Strategist

Adobe

Lehi, UT

Full Time

Senior

89k-203k

10 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe that new ideas can come from anywhere in the organization, and we encourage innovation and diversity of thought. The Enterprise Marketing team seeks a Thought Leadership Content Strategist to support the design and coordination of audience-first content such as research, executive talking points, blogs, reports, and campaign kits, ensuring cohesive delivery across channels to engage key audiences and drive business goals.

Key Responsibilities

Support the development of content strategy for Adobe's enterprise thought leadership program, including persona-based narratives aligned to customer journeys.
Use data and insights to refine content and draft creative briefs that synthesize industry trends, expert input, and research into audience-centric stories.
Collaborate with creative teams and SMEs to ensure strategic alignment, accuracy, tone, and visual impact.
Co-lead large-scale research projects with third-party vendors to develop global research outputs such as reports, data visualizations, articles, and executive presentations.
Prepare content for amplification following metadata, taxonomy, and version control standards to ensure discoverability and reuse.
Enable the marketing ecosystem to understand strategy, available content, and usage through communication meetings.
Maintain and update content in supply chain tools and contribute to leadership updates.
Track and report on content performance metrics and share optimization insights.
Influence documentation of content intake workflows specific to Thought Leadership cycles.
Maintain collaboration spaces (e.g., SharePoint, content trackers) to ensure organized, accessible resources and conduct regular audits.
Support campaign and channel managers with content alignment and activation across paid, earned, and owned channels.
Collaborate with web program managers, writers, and designers to optimize content for discoverability and engagement on business.adobe.com.

Requirements

8+ years of Content Strategy or related experience.
Experience with enterprise-scale, multi-channel content planning and execution.
Experience marketing customer experience/martech software.
Experience working with senior leadership is a plus but not required.
Experience working with Workfront.
Bachelor's Degree or equivalent work experience.

Nice to Have

B2B marketing experience desired.

Qualifications

Bachelor's Degree or equivalent work experience.

Benefits & Perks

The U.S. pay range for this position is $89,200 -- $203,000 annually, varying by location and experience.
Potential for long-term incentives in the form of a new hire equity award.
Compensation reflects the cost of labor across several U.S. markets.

Working at Adobe

Adobe is dedicated to creating an inclusive, respectful, and innovative work environment. We are an equal employment opportunity employer committed to diversity and accessibility. We value new ideas from all levels of the organization and strive to empower employees to succeed and grow.

Apply Now