TikTok Shop Specialist

About the Role

Key Responsibilities

• Own our TikTok Shop — Handle daily shop operations like product uploads, pricing, inventory, and promotions in partnership with the TikTok Shop agency.
• Develop and run strategies that boost sales, traffic, and visibility, working closely with our TikTok Shop agency.
• Collaborate with our marketing team to create scroll-stopping videos, livestreams, and shoppable content.
• Use TikTok's Creator Marketplace and affiliate tools to connect with influencers, manage briefs, give creative feedback, and brainstorm hooks that convert.
• Analyze shop data and campaign results to optimize content and drive ROI.
• Keep tabs on TikTok trends, features, and algorithm shifts to ensure our strategy stays fresh.
• Work with our support team and TikTok Shop agency to handle inquiries, reviews, and ensure a smooth, positive shopping experience.
• Coordinate logistics with our ops team, merchandising team, and TikTok HQ to ensure every order gets to customers quickly and seamlessly.

Requirements

• Experience with TikTok Shop as a seller and buyer, understanding platform features from listings to live shopping and creator collaborations.
• Knowledge of e-commerce fundamentals such as product lifecycles, pricing, and customer experience within TikTok's fast-moving ecosystem.
• Creative eye with fluency in TikTok trends, understanding what makes content go viral, and ability to drive conversions while keeping content fun.
• Strong analytical skills with love for digging into data to make strategic decisions.
• Excellent communication skills, ability to juggle priorities, and experience managing agency relationships.
• Excitement for experimenting, solving problems, and adapting to the evolving TikTok Shop environment.

Nice to Have

• Experience with TikTok Creator Marketplace, Ads Manager, and affiliate tools.
• Worked with Shopify, WooCommerce, or other e-commerce platforms.
• A portfolio of TikTok content (branded or personal).
• A passion for wellness, lifestyle, or product-based storytelling.