Tourism and Social Media Coordinator

County Of Marquette

Montello, WI

Part Time

Mid Level

50k-56k

about 1 month ago

Job Description

About the Role

The Tourism and Social Media Coordinator promotes Marquette County as a vibrant destination for visitors by developing and implementing marketing initiatives, supporting tourism-related events, and collaborating with local organizations to enhance the visitor experience. This position focuses on promoting recreational opportunities, attractions, and events, while building relationships with tourism partners and community groups. Work is performed under the day-to-day direction of the County Administrator with policy guidance from the Executive & Finance Committee.

Key Responsibilities

Develop and implement marketing strategies to promote Marquette County tourism, including print, digital, and social media campaigns.
Maintain and update the County's tourism website, brochures, maps, and promotional materials.
Create, post, and manage engaging content across all official Marquette County tourism-related social media accounts, ensuring brand consistency and timely updates.
Partner with local tourism-related organizations (visitor's bureau, chambers of commerce, recreation clubs, etc.) to coordinate marketing and event promotion.
Promote county attractions and activities, including outdoor recreation, festivals, and cultural events.
Provide current information to the public about seasonal activities such as snowmobiling, fishing, and ATV trails.
Attend tourism-related events and networking opportunities to represent Marquette County.
Assist in coordinating and promoting special events that enhance tourism.
Monitor tourism trends and collect visitor data to support marketing efforts.
Attend monthly committee meetings to present progress updates, social media analytics, tourism data, and upcoming initiatives.
Pursue grant opportunities related to tourism promotion and coordinate reporting requirements.
Respond to public inquiries about tourism and visitor services in a professional and helpful manner.
Perform other related duties as assigned to support the mission and goals of Marquette County.

Requirements

Associate's or Bachelor's degree in Tourism Management, Marketing, Communications, Public Relations, or related field.
Two or more years in tourism promotion, marketing, public relations, or event coordination (preferred).
Proficient with Microsoft Office and online marketing tools.
Experience creating and managing content for multiple social media platforms (Facebook, Instagram, X/Twitter, YouTube, etc.).
Strong written and verbal communication skills.
Ability to build collaborative relationships with community partners.
Valid driver's license.