Unit Manager - Marketing Operations & Communication Management

About the Role

Key Responsibilities

• Develops clear, targeted messaging and content strategies to support departmental objectives and student engagement.
• Writes and edits messaging for mass emails, campaign announcements, student outreach scripts, and web content.
• Crafts consistent content strategies for long-term campaigns, ad placements, and targeted outreach.
• Collaborates with university partners to ensure content alignment across platforms and units.
• Builds and maintains a library of communication templates and resources.
• Manages the marketing calendar and project workflow to ensure efficient communication planning and execution.
• Maintains a master calendar of campaigns, events, and communication deliverables.
• Schedules and facilitates Marketing Meetups to align team members, clarify roles, and track progress on initiatives.
• Communicates project status updates to stakeholders and monitors milestones.
• Assigns communication tasks to appropriate team members, ensuring involvement of all necessary stakeholders.
• Tracks milestones and deadlines to ensure campaigns are delivered on time and within scope.
• Supervises the Web Developer and Content Specialist directly and oversees 2-3 student assistants indirectly.
• Provides training, performance feedback, and scheduling support to team members.
• Evaluates team needs and implements systems or tools to support effective content development and delivery.

Requirements

• Bachelor's degree plus three years supervisory experience; OR a combination of education and/or supervisory experience to equal seven years.
• Experience in developing content strategies and managing communication campaigns.
• Ability to collaborate with multiple stakeholders and coordinate projects.
• Strong written communication skills for creating and editing messaging.
• Experience supervising staff and providing training and performance feedback.

Nice to Have

• Experience with web content management and digital marketing tools.
• Knowledge of university communication standards and branding.

Qualifications

• Bachelor's degree plus three years supervisory experience or equivalent combination of education and experience.

Benefits & Perks

• Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department.
• Full-time position with a monthly pay basis.
• Work schedule from Monday to Friday, 8am-5pm, with travel as needed for conferences or training.
• Up to 25% travel requirement.