Urban Outfitters Digital Marketing Manager

About the Role

Key Responsibilities

• Partner with marketing agencies on the implementation of channel strategies, with a primary focus on Paid Search Marketing (Text, Shopping, YouTube, Marketing Data feeds, etc.)
• Optimize paid search campaigns to drive a profitable ROAS, top-line demand, and acquire new customers
• Share marketing plans and performance with key internal business partners
• Attend appropriate meetings to understand business needs and manage agencies as they execute plans within each channel to capitalize on trends, support category demand, promotions, and/or brand campaigns
• Own reporting and communication of channel results on a daily/weekly/monthly basis to internal partners
• Continuously review the agencies' service, processes, and systems to ensure they meet excellent quality standards
• Monitor the marketplace and competitors, keeping the Brand informed of industry initiatives and key developments
• Lead the end-to-end management of campaigns across platforms such as Google Ads, Microsoft, YouTube, and other search platforms
• Continuously monitor and tweak campaigns for maximum results using analytics, testing, audience targeting, bid optimization, etc.

Requirements

• Degree in Marketing or Business, or equivalent experience
• 3-5 years of digital marketing experience at a retailer (in-house) or agency, with a strong focus on managing paid search programs to a profitable ROI
• In-depth knowledge of Paid Search digital marketing channels (Text, Shopping, YouTube, demand Gen, Marketing Data feeds, etc.) and tools (Google Ads, Google Merchant Center, Bing Ads, Google Analytics, etc.)
• Experience developing and executing digital marketing strategies and tactics
• Strong project management skills, with the ability to manage multiple initiatives and prioritize tasks effectively
• Excellent communication skills, positive, professional, and timely
• Strong analytical and problem-solving abilities
• Focus on small details to produce high-quality work
• Customer-oriented mindset, with experience in customer satisfaction surveys, feedback loops, and customer journey mapping

Nice to Have

• Experience analyzing marketing campaigns and presenting recommendations based on results

Qualifications

• Educational background in Marketing or Business, or equivalent experience

Benefits & Perks

• Medical, dental, vision insurance
• Paid time off
• Generous employee discounts
• Retirement savings
• Additional benefits as detailed at www.urbn.com/work-with-us/benefits