Urgent Search: Product Marketing Manager - Residential Operators

About the Role

Key Responsibilities

• Lead the Product Business Team, including cross-functional managers such as engineering and manufacturing.
• Drive cost reductions, quality improvements, reduce returns, increase inventory turns, and launch new products.
• Develop and manage new product activities ensuring proper product introduction on time with appropriate marketing support.
• Create and own the 3-year product plan annually for residential garage door openers, developing strategies to increase sales and margins.
• Analyze field input, market research, and competitive actions to develop market preservation and growth strategies.
• Identify new channels and strategies to gain market share.
• Own the Voice of Customer, translating market research into features and benefits that enhance product value.
• Identify and develop product category extensions and evaluate opportunities for profitable commercialization.
• Serve as the internal and external representative for defined product offerings, working with sales channels and key customers to increase sales and profitability.
• Support the sales team with sales tools and training.
• Work with brand management and sales to define go-to-market strategies, product positioning, and key benefits.
• Communicate product positions and advantages in the marketplace and develop promotional vehicles to drive sales.
• Conduct market, industry, and competitive analysis and positioning, working with finance to measure opportunities.
• Support standardization and cost reduction goals, including product rationalization to optimize offerings and performance.

Requirements

• Minimum of 7-10 years product management or marketing experience in consumer durable goods, preferably electrical or mechanical consumer goods.
• Knowledge of manufacturing environments and sales organizations with multiple distribution channels.
• Business development and product marketing background, with experience in developing product plans, strategies, and new product development.
• Knowledge of brand marketing, market research, sales training, and field communications processes.
• Computer literate in MS Office products, with advanced PowerPoint skills for creating compelling presentations and communicating complex information.
• Excellent written and oral presentation skills for internal and external audiences.
• Good problem-solving skills; Six Sigma training is a plus.
• Flexibility and adaptability to organizational development over the next 12-18 months.
• BA/BS in Marketing, Business, Mechanical Engineering, Electrical Engineering, or related field; MBA or technical certifications are a plus.
• Moderate travel required, approximately 20-30%.

Nice to Have

• Six Sigma training.

Qualifications

• BA/BS in Marketing, Business, Mechanical Engineering, Electrical Engineering, or related field.
• MBA or technical certifications a plus.