US Marketing Brand Lead New

About the Role

Key Responsibilities

• Develop and execute brand strategies and campaigns to increase product uptake and utilization at launch and beyond.
• Lead development of value propositions, disease awareness, and promotional campaigns in collaboration with cross-functional partners.
• Create compelling messaging and programming for patients and caregivers through close collaboration with the patient advocacy team.
• Select and direct creative agency partners for disease awareness and promotional materials.
• Identify and implement personal and non-personal promotional tactics, including digital strategies, to reach physicians and patients effectively.
• Drive innovation in commercial strategies and tactics to build brand awareness, excitement, and prescribing intent.
• Leverage market research, data, and customer insights to inform brand strategy and tactical decisions.
• Engage with thought leaders and stay informed on scientific literature and disease landscape.
• Maintain strong relationships with field leadership and teams; manage field advisory boards to understand brand challenges and opportunities.
• Oversee brand-specific budgets and support achievement of targets, KPIs, and metrics related to HCP adoption and advocacy.
• Provide leadership and motivation to cross-functional teams to meet brand and audience goals.
• Coordinate with the US Marketing Team on tactics with global reach, including congresses, KOL engagement, education, awareness, and digital initiatives.
• Work closely with legal to ensure compliance and governance for all commercial activities and materials.

Requirements

• Proven brand and marketing expertise with experience developing comprehensive brand strategies in pharmaceutical or biotech companies.
• Successful track record of launching and commercializing biotech products, especially in the rare disease market.
• Strong cross-functional leadership experience in high-growth environments, with the ability to set expectations and deliver results.
• BA/BS degree required; advanced degree (MBA, PhD, PharmD) preferred.
• Minimum 8-10 years of experience in biopharmaceutical marketing and operations.
• Enterprise mindset with the ability to operate in a start-up environment while maintaining a solutions-oriented approach.
• Ability to collaborate with colleagues in the U.S. to align marketing objectives and strategies.
• Demonstrates a willingness and capability to be hands-on and contribute directly to deliverables.
• Ability to travel as requested.

Nice to Have

• Experience in a small, rapidly growing biotech company.
• Experience with digital marketing and innovative promotional tactics.
• Familiarity with the neuromuscular disease landscape and scientific literature.

Qualifications

• BA/BS degree (required).
• Advanced degree such as MBA, PhD, or PharmD (preferred).
• 8-10 years of relevant biopharmaceutical marketing and operational experience.

Benefits & Perks

• Not explicitly specified in the description.