(USA) Manager, Product Marketing

About the Role

Key Responsibilities

• Develop and execute go-to-market strategies for new product and feature launches.
• Collaborate with cross-functional teams to orchestrate impactful marketing campaigns.
• Create and maintain evergreen marketing programs to engage customers continually.
• Leverage existing and new marketing channels to boost product awareness and customer loyalty.
• Analyze data to enhance customer understanding and optimize marketing strategies.

Requirements

• Proven experience in product marketing, including go-to-market strategy development.
• Strong collaboration skills, with the ability to work effectively across teams.
• Expertise in leveraging multiple marketing channels, both owned and paid.
• Analytical mindset with the ability to derive insights from data sources.
• Innovative thinking and a passion for continuous improvement and experimentation.

Nice to Have

• Experience with software or technology product marketing.
• Experience working in a cross-functional team environment.
• Knowledge of digital marketing tools and analytics platforms.

Qualifications

• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field.
• Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, and expense reimbursement for adoption and surrogacy.
• Live Better U education benefit program covering tuition, books, and fees.