(USA) Senior Manager, Product Marketing

About the Role

Key Responsibilities

• Conduct and analyze primary and secondary research to develop a deep understanding of market needs by customer segments in coordination with key clients and sales teams.
• Partner with product management to align with customer needs and challenges, transforming them into product features and benefits, and launching effectively with sales teams.
• Support the development of MRDs and PRDs to define product priorities and requirements.
• Provide thought leadership on market and competitive analysis and trends.
• Develop and collaborate with internal stakeholders to implement GTM strategies and tactics, including positioning, use cases, story narratives, and sales enablement materials for new product releases and enhancements.
• Help create the product narrative and external materials such as case studies, pitch decks, blog posts, help center articles, and best practice guides.
• Support planning and execution of new product launches at various life cycle stages including alphas, betas, and general availability.
• Lead sales enablement efforts, partnering with marketing and training teams for internal awareness and education.
• Act as an advocate and voice of the customer.

Requirements

• 5+ years of experience in product marketing, with 3+ years in digital advertising or B2B software.
• Preferred expertise in adtech, digital media, SaaS, and agencies.
• Experience with social media, DSP, CTV, and related technology ecosystems.
• Solid understanding of display, social media, and CTV media advertising, DSP platforms, and retail media.
• Proven ability to form relationships and partner with cross-functional teams for alignment and execution.
• Ability to work in a fast-paced, evolving environment.
• Exceptional communication skills in both writing and presentation.
• Analytical, problem solver, data-driven, and strategic thinker.
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, Outlook).

Nice to Have

• Masters in Business Administration.

Qualifications

• Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in related fields.
• Option 2: 6 years' experience in Marketing, Business Administration, or related fields.

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• PTO and PPTO for vacation, sick leave, holidays, or other purposes.
• Live Better U education benefit program covering tuition, books, and fees.