User Experience Researcher

About the Role

Key Responsibilities

• Leverage knowledge of Human Computer Interaction (HCI), anthropology, design thinking and/or user experience research to help inform the development of complex interfaces and AI-enabled ad products on WhatsApp.
• Partner with design, engineering and product owners to support advertisers' needs by focusing on technical research areas such as ad creation, signals tracking, ROI improvement and AI enabled personalization campaigns for WA SMB app and ads manager.
• Conduct research at all product stages from discovery to execution to understand customer needs using a variety of methods such as in-depth/empathy interviews, ethnographic studies, prototype testing & usability benchmarking, contextual inquiry, card sorts, heuristic and literature reviews.
• Research macro and micro trends within the competitive product landscape to identify strengths and weaknesses amongst other product players and highlight new market opportunities.
• Set up wide range of advanced mix-method research studies through vendor-led programs or using remote AI-enabled data collection platforms to support both moderated and unmoderated studies.
• Analyze large volume of raw user data by applying coding and/or theme clustering techniques to draw out patterns for user insights.
• Present insights effectively and creatively, especially drawing on knowledge from data visualization, information graphics and/or video editing to build immersive user testimonials and stories.
• Facilitate ideation/prioritization workshops through participatory design with product teams using co-creation exercises such as Affinity Mapping and Kano modeling on tools like Figma, Canva and Miro.

Requirements

• Bachelor's degree (or foreign degree equivalent) in Human-Computer Interaction, Graphic Design, Psychology, Sociology, Communication, Information Science, Media Studies, Computer Science, Economics, or a related field.
• 5 years of progressive, post-baccalaureate work experience in the job offered or related occupation.
• Experience in informing long-term product vision through foundational research methods such as in-depth interviews, diary studies, ethnography, contextual inquiry and focus groups.
• Experience providing product teams with directional research insights using rapid evaluative methods such as RITE, usability benchmarking, concept testing, heuristic reviews, or card sorting.
• Experience conducting secondary research using published white papers, trend reports, online articles, industry publications or statistics data.
• Partnering with design, product management and engineering to inform digital product strategy and support product experimentation and interface improvements.
• Experience with remote research platforms such as D-scout, Delve and User testing for data collection, transcription and recruitment.
• Ability to synthesize large datasets by cleaning, prioritizing and clustering data points through affinity diagramming.
• Skill in presenting and conveying research effectively to influence stakeholders' decisions using visual data modeling or data visualization strategies.
• Experience publishing research data across various mediums including online articles, notes or multimedia content, and adapting storytelling styles accordingly.
• Experience drafting, reviewing and editing research instruments like surveys or interview questions, and translating complex information into accessible concepts.
• Understanding of user experience heuristics, business goals, and end-user needs to support product development across web and mobile interfaces.

Nice to Have

• Experience working with SMBs and enterprise customers across local and global markets to understand experience gaps and trends in business development.
• Knowledge of AI-enabled personalization campaigns and ad creation for digital advertising platforms.
• Familiarity with tools like Figma, Canva, and Miro for co-creation exercises.

Qualifications

• Bachelor's degree (or foreign degree equivalent) in relevant fields.
• 5 years of relevant work experience.

Benefits & Perks

• Not specified in the description.