Vice President, B2B Marketing & Demand Generation

Tillster

Los Angeles, CA

Full Time

Executive

190k-225k

7 days ago

Job Description

About the Role

The Vice President of B2B Marketing & Demand Generation at Tillster is a strategic leadership role responsible for defining and executing high-impact marketing and pipeline strategies in the digital ordering and guest engagement space within the restaurant industry. The role involves leading demand generation, content creation, system optimization, and aligning sales and marketing efforts to drive growth and brand awareness for a global leader in digital engagement solutions.

Key Responsibilities

Architect and execute a full-funnel demand generation strategy, from awareness to pipeline acceleration.
Develop customer-centric programs that highlight Tillster's value proposition and drive ROI through lead generation, nurturing, scoring, and conversion strategies.
Launch high-impact digital campaigns, events, and field marketing initiatives to generate buzz and results.
Partner with sales, product, and leadership teams to craft messaging that stands out in the marketplace.
Create and share content such as white papers, case studies, and videos to educate and inspire, establishing Tillster as a thought leader.
Own and optimize the marketing technology stack, including CRM, automation tools, and analytics platforms, to make data-informed decisions.
Lead sales development strategies and ensure seamless alignment between marketing and sales teams.
Empower SDRs with training, materials, and messaging to convert leads into pipeline.
Oversee PR, media strategy, and manage agency relationships.
Lead Tillster's presence at tradeshows, client summits, and industry events to increase awareness and demand.

Requirements

A senior B2B marketing leader with deep demand generation experience.
Strategic thinker with the ability to execute marketing initiatives.
Experience with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce.
Confident in managing campaigns targeting QSR, hospitality, or enterprise technology audiences.
Collaborative, data-driven, and growth-oriented mindset.
Ability to make things happen and drive results.

Nice to Have

Experience working with QSR, hospitality, or enterprise tech audiences.
Familiarity with digital marketing campaigns, events, and field marketing.

Qualifications

Proven experience in senior B2B marketing roles with demand generation expertise.
Experience with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce.

Benefits & Perks

Competitive salary: $190,000-$225,000 base plus equity.
Health & Wellness: Medical, dental, vision, FSA, EAP, 24/7 telehealth.
Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays.
Retirement Plan: 401(k) with immediate eligibility.
Growth: Tuition assistance, Udemy access, and continuous learning support.

Working at Tillster

Tillster embodies core values including putting customers first, collaboration, innovation, operating from data, driving results, owning actions, and having passion and fun. The company fosters an inclusive and diverse work environment, committed to respecting and empowering every team member. They emphasize supporting growth, embracing diversity, and being an equal opportunity employer.

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