Vice President, Business Development - West Region

Chapters Health System

Las Vegas, NV

Full Time

Executive

1 day ago

Job Description

About the Role

The Vice President of Sales and Marketing for the West Region is a senior executive role responsible for shaping and executing Chapters Health's overall business strategy for the region. This leader will manage all aspects of sales and marketing, including brand management, distribution channels, and sales deployment. The VP develops and drives strategic sales plans aligned with company goals, promoting growth, customer satisfaction, and sustainable market presence. The position is open to candidates residing in the Western United States.

Key Responsibilities

Develop and maintain a comprehensive marketing plan that supports growth and sustainability of service lines and products. Partner with Operations to ensure alignment and effective delivery.
Establish an effective sales structure with incentives tied to business objectives. Build a reputation as an employer of choice to attract and retain top sales talent. Define and refine sales/marketing processes to drive measurable outcomes.
Lead major new business development initiatives. Manage key customer relationships and play an active role in securing strategic opportunities.
Create and manage operating metrics to track sales and marketing performance, evaluating progress against established objectives.
Collaborate with Finance to establish annual sales and marketing budgets. Monitor marketing expenditures and track against budgets and historical benchmarks.
Monitor customer, competitor, and market activity, providing timely feedback and recommendations to the executive team. Develop a deep understanding of business risks, competitive dynamics, and industry opportunities.
Direct strategic marketing programs with quantifiable objectives, implementing tactics that support business growth and customer engagement.
Oversee daily activities, performance, and professional development of sales and marketing team members. Foster a high-performance, accountable, and collaborative culture.
Recommend and implement changes to improve growth, sustainability, and market access.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).
10+ years of progressive leadership experience in sales and marketing, preferably in healthcare or related industries.
Demonstrated success in strategic planning, market development, and business growth.
Strong financial acumen with experience managing budgets and aligning resources.
Proven ability to lead and inspire teams, develop talent, and create a culture of accountability.
Exceptional communication, negotiation, and relationship-building skills.

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