Vice President, Demand Marketing

About the Role

Key Responsibilities

• Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels including digital marketing, content marketing, events, website, and partnerships.
• Design and drive outbound ABM campaigns.
• Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance.
• Build, lead, and inspire a high-performing marketing team focused on client acquisition and retention.
• Foster a culture of innovation, collaboration, and continuous improvement within the marketing department.
• Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies.
• Provide marketing support for product launches and other key initiatives.
• Establish and monitor key performance indicators (KPIs) specific to marketing efforts.
• Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals.
• Collaborate with the executive team to develop a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans.
• Define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a marketing leader with a track record of contributing to company growth, preferably in vertical SaaS.
• Experience in building and managing large, globally distributed teams.
• Experience with CRM (Salesforce) and digital marketing tools and techniques.
• Demonstrated success in developing and executing digital marketing and lead generation campaigns.
• Strong experience in branding, positioning, and market messaging.
• Excellent leadership and team management skills.
• Analytical mindset with the ability to leverage data for decision-making.
• Strong communication and presentation skills.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.